Mobile Video Services

Video services are rapidly coming to mobile networks and various mobile devices. The trend can be seen in both communication services, where video is finally becoming a viable alternative to voice and text, as well as in consumption of various entertainment and information services, where mobile consumers increasingly expect to be able to view the same content that they have become accustomed to in fixed environments. At the same time, for mobile operators, video represents arguably this decade's greatest dilemma. On one hand, consumer demand for both communication in and consumption of video is evidently great, but on the other hand, video is an extremely data-heavy activity and burdens the network infrastructure accordingly. This means that carriers will have to be very skilful in their approach to video services. The focus of this study is on mobile video services that are provided to consumers either by mobile operators or over-the-top (OTT) service providers. Of various service segments, the report covers video telephony, video messaging, video sharing, and video-on-demand consumption. The conducted market forecasts include forecasts on the number of customers of all said segments, as well as "other" services such as video chatting and dating. Revenue forecasts cover the three video communication segments: telephony, messaging, and sharing.

Table of Contents

  • Top Line Forecast
  • Market Drivers for Mobile Video Services
  • Market Inhibitors for Mobile Video Services
  • Mobile Video Revenues
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. Description of the Covered Service Segments
    • 1.2. Market Drivers
    • 1.3. Market Inhibitors
    • 1.4. Highlights of Forecasts
    • 1.5. Mobile Video Customers
    • 1.6. Mobile Video Revenues
    • 1.7. Conclusions
  • 2. MARKET ISSUES
    • 2.1. Mobile Video as a Killer 4G Service
    • 2.2. Smartening the Dumb Pipes
    • 2.3. Market Drivers
    • 2.4. Demand for Video Content
    • 2.5. Video as a Communication Medium
    • 2.6. Mobile Consumer Device Proliferation
    • 2.7. Video Meets Social Media
    • 2.8. Convergence of Mobile TV and Video
    • 2.9. New Business Models
    • 2.10. Market Inhibitors
    • 2.11. Economic Downturn
    • 2.12. Cultural Resistance and Government Restrictions
    • 2.13. Consumer Education
    • 2.14. Limited Video-optimized Device Availability
    • 2.15. Lack of Interoperability
    • 2.16. Uncertainty over Mobile Operators' Role
    • 2.17. HTML5 and Web-based Video Services
  • 3. TECHNOLOGY ISSUES
    • 3.1. Mobile Network Requirements
    • 3.2. Bandwidth
    • 3.3. Coverage
    • 3.4. Capacity
    • 3.5. Mobile Communications Technologies
    • 3.6. Content Delivery Methods
    • 3.7. Mobile Multimedia Technologies
    • 3.8. Multimedia Codecs
    • 3.9. Video Codecs
    • 3.10. Audio Codecs
    • 3.11. Media Containers
    • 3.12. Media Players
    • 3.13. Mobile Service Delivery Platforms
    • 3.14. Specialized SDPs
    • 3.15. IP Multimedia Subsystems
    • 3.16. Complementary Technologies
    • 3.17. WLAN Technologies
    • 3.18. Time-shifting Technologies
  • 4. KEY INDUSTRY PLAYERS
    • 4.1. Alcatel-Lucent
    • 4.2. AT&T Mobility
    • 4.3. Aylus Networks
    • 4.4. BroadSoft
    • 4.5. Bytemobile
    • 4.6. Cisco Systems
    • 4.7. Dialogic
    • 4.8. Dilithium Networks
    • 4.9. Flash Networks
    • 4.10. Fring
    • 4.11. Mavenir Systems
    • 4.12. Mobixell Networks
    • 4.13. Nokia Siemens Networks
    • 4.14. Openwave
    • 4.15. Shoutz
    • 4.16. Socialcam
    • 4.17. Syniverse Technologies
    • 4.18. Tango
    • 4.19. Tekelec
    • 4.20. Vantrix
  • 5. MARKET FORECASTS
    • 5.1. Scope
    • 5.2. Methodology
    • 5.3. Assumptions
    • 5.4. Mobile Video Customers by Service Type
    • 5.5. Mobile Video Customers by Region
    • 5.6. Mobile Video Revenues by Service Type
    • 5.7. Mobile Consumer Device Shipments
    • 5.8. Mobile Broadband Subscriptions
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
  • 8. LINKS TO RELATED RESEARCH
    • 8.1. Scope of Study
    • 8.2. Sources and Methodology
    • 8.3. Notes

Tables

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  1. Mobile Video Customers by Service Type, World Market, Forecast: 2010 to 2016
  2. Mobile Broadband Subscriptions by Technology Generation, World Market, Forecast: 2010 to 2016
  3. Mobile Consumer Device Shipments by Type, World Market, Forecast: 2010 to 2016
  4. Connected Mobile Consumer Device Shipments by Type, World Market, Forecast: 2010 to 2016
  5. Mobile Video Customers by Service Type, World Market, Forecast: 2010 to 2016
  6. Mobile Video Telephony Customers by Region, World Market, Forecast: 2010 to 2016
  7. Mobile Video Messaging Customers by Region, World Market, Forecast: 2010 to 2016
  8. Mobile Video Sharing Customers by Region, World Market, Forecast: 2010 to 2016
  9. Mobile Video on Demand Customers by Region, World Market, Forecast: 2010 to 2016
  10. Other Mobile Video Services Customers by Region, World Market, Forecast: 2010 to 2016
  11. All Mobile Video Customers by Region, World Market, Forecast: 2010 to 2016
  12. Mobile Video Telephony Attachment Rate by Device Type, World Market, Forecast: 2010 to 2016
  13. Mobile Video Telephony Customers by Device Type, World Market, Forecast: 2010 to 2016
  14. Mobile Video Messaging Attachment Rate by Device Type, World Market, Forecast: 2010 to 2016
  15. Mobile Video Messaging Customers by Device Type, World Market, Forecast: 2010 to 2016
  16. Mobile Video Sharing Attachment Rate by Device Type, World Market, Forecast: 2010 to 2016
  17. Mobile Video Sharing Customers by Device Type, World Market, Forecast: 2010 to 2016
  18. Mobile Video-on-Demand Attachment Rate by Device Type, World Market, Forecast: 2010 to 2016
  19. Mobile Video-on-Demand Customers by Device Type, World Market, Forecast: 2010 to 2016
  20. Other Mobile Video Service Attachment Rate by Device Type, World Market, Forecast: 2010 to 2016
  21. Other Mobile Video Customers by Device Type, World Market, Forecast: 2010 to 2016
  22. Mobile Video Telephony Revenue by Region, World Market, Forecast: 2010 to 2016
  23. Mobile Video Messaging Revenue by Region, World Market, Forecast: 2010 to 2016
  24. Mobile Video Sharing Revenue by Region, World Market, Forecast: 2010 to 2016
  25. Total Mobile Video Communication Revenue by Region - Excl. Video-on-Demand and Other Mobile Video Services, World Market, Forecast: 2010 to 2016
  26. Total Mobile Video Communication Revenue by Service Type - Excl. Video-on-Demand and Other Mobile Video Services, World Market, Forecast: 2010 to 2016

Charts

  1. Mobile Video Customers by Service Type, World Market, Forecast: 2010 to 2016
  2. Mobile Video Revenues by Service Type, World Market, Forecast: 2010 to 2016
  3. Mobile Video Customers by Service Type
  4. Mobile Broadband Subscribers by Technology Generation
  5. Mobile Consumer Device Shipments by Type
  6. Connected Mobile Consumer Device Shipments by Type
  7. Mobile Video Customers by Service Type
  8. Mobile Video Telephony Customers by Region
  9. Mobile Video Messaging Customers by Region
  10. Mobile Video Sharing Customers by Region
  11. Mobile Video on Demand Customers by Region
  12. Other Mobile Video Services Customers by Region
  13. All Mobile Video Customers by Region
  14. Mobile Video Telephony Customers by Device Type
  15. Mobile Video Messaging Customers by Device Type
  16. Mobile Video Sharing Customers by Device Type
  17. Mobile Video-on-Demand Customers by Device Type
  18. Other Mobile Video Customers by Device Type
  19. Total Mobile Video Communication Revenue by Region - Excl. Video-on-Demand and "Other" Mobile Video Services
  20. Total Mobile Video Communication Revenue by Service Type - Excl. Video-on-Demand and "Other" Mobile Video Services