Chinese Mobile Application Market

The rise of feature phones and smartphones in China in recent years has contributed to a growing trend of mobile applications usage. While some of the mature markets in the west are already immersed in smartphones and swarmed with smartphone applications, the mobile applications market in China is only beginning to emerge. This report provides a deeper view into China’s unique mobile app environment, where some of the distinctive characteristics and challenges include language barriers, limited popularity of credit cards, tight government regulations, and piracy concerns. It outlines the mobile app ecosystem, identifies the drivers and challenges of app development, and focuses on the major trends and market outlook.

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. CHINA MOBILE SERVICES MARKET
    • 2.1. Market Size
    • 2.2. Market Drivers
    • 2.3. Challenges and Constraints
    • 2.4. Market Trends
  • 3. THE CHINA MOBILE APP ECOSYSTEM
    • 3.1. Regulators
    • 3.2. Mobile Network Operators
    • 3.3. Handset Vendors and OS Providers
    • 3.4. App Stores
    • 3.5. Content Providers/Developers
    • 3.6. Mobile Advertisers
  • 4. KEY INDUSTRY PLAYERS
    • 4.1. Mobile Network Operator App Storefront
    • 4.2. OS and Handset Vendor App Storefront
    • 4.3. Third-party Multi-platform App Platform
    • 4.4. Application Developer and Content Provider
  • 5. MARKET FORECASTS
    • 5.1. Mobile App Store User Base
    • 5.2. Mobile Application Downloads
    • 5.3. Mobile Application Revenue
  • 6. MARKET OUTLOOK
    • 6.1. Multi-device Data Sharing Plans
    • 6.2. Content Differentiation
    • 6.3. Social Network Integration
    • 6.4. The Future of Online Videos
    • 6.5. Online Shopping to Mobile Shopping
    • 6.6. Solid Showing for Financial Apps
    • 6.7. Gearing Up for Location-based Services
    • 6.8. Turn-by-turn Navigation
    • 6.9. Shifting App Payment Models
    • 6.10. In-app Mobile Advertising
    • 6.11. The App Is Evolving to Become a Versatile Tool
    • 6.12. Opportunities for Cloud Vendors
    • 6.13. Open vs. Enclosed Model for Competition
  • 7. COMPANY DIRECTORY
  • 8. ACRONYMS
  • 9. LINKS TO RELATED RESEARCH
    • 9.1. Scope of Study
    • 9.2. Survey Demographics
    • 9.3. Sources and Methodology
    • 9.4. Notes

Tables

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  1. Mobile Application Storefronts, China, September 2011
  2. 3G Subscribers Overview, China, September 2011
  3. Mobile Subscriptions by Technology Generation, China, Forecast: 2008 to 2016
  4. Smartphone Shipment Forecast, World Market vs. China Market, 2010 to 2016
  5. Installed Base of Smartphones, China, Forecast: 2010 to 2016
  6. Mobile Internet Service Revenue per Year, China, Forecast: 2010 to 2016
  7. Application Store User Base, China, Forecast: 2010 to 2016
  8. Mobile Application Downloads, China, Forecast: 2010 to 2016
  9. Mobile Application Revenue, China, Forecast: 2010 to 2016

Charts

  1. Mobile Subscriptions by Technology Generation
  2. Top Application Download Categories
  3. Application Store User Base
  4. Mobile Application Downloads
  5. Mobile Application Revenue