INDEX

Indian Mobile Device Market: Micromax, Spice Mobile, G'Five, Karbonn, Maxx, Nokia, Samsung, RIM, and Sony Ericsson

The Indian mobile handset market has witnessed a huge shift in dynamics with tier one vendors such as Nokia, Samsung, Sony Ericsson, Motorola, and LG losing a significant amount of market share to the smaller local players like Micromax Mobile, G’Five International Limited, Spice Global, Karbonn, Maxx Mobile, Lava International Limited, and Zen Corporation. These vendors benefited from their feature-rich, localized product offerings at much lower price points and the opportunities created by unprecedented growth in the Indian mobile market in the past few years. This report focuses exclusively on the Indian mobile handset market, which has not only seen staggering growth but also has seen the emergence of indigenous and Chinese players in the Indian market. The report identifies the market drivers for the growth of the handset market in India and provides forecasts for handset shipments, 3G subscriptions, and smartphone market size. This report also identifies the relative distribution of handsets across different handset segments, i.e. ultra-low cost, low cost, feature phone, smartphone, etc. and forecasts future trends. It also includes a short profiling of key local players along with the leading multinational handset manufacturers in the Indian mobile market.

Table of Contents

  • Top Line Forecast
  • 1. INDIAN HANDSET MARKET
    • 1.1. Executive Summary
  • 2. MARKET OVERVIEW
    • 2.1. Rural Urban Digital Divide
    • 2.2. Market Growth
    • 2.3. Market Trends
  • 3. MARKET DRIVERS
    • 3.1. Declining ASP
    • 3.2. Replacement Market
    • 3.3. Growing Rural Penetration
    • 3.4. 3G Growth
    • 3.5. Increase in Smartphone Penetration
  • 4. HANDSET VALUE SEGMENTS
    • 4.1. Entry Level Handsets
    • 4.2. Enhanced/Feature Handsets
    • 4.3. Smartphones
    • 4.4. Feature Evolution
  • 5. INTERNATIONAL VERSUS DOMESTIC PLAYERS
    • 5.1. Factors in Favor of Domestic Players
    • 5.2. Key Changes in Government Policies
    • 5.3. The Rise of MediaTek
    • 5.4. Unaddressed Customer Issues
    • 5.5. Targeting the Right Audience
    • 5.6. Price Points
    • 5.7. Aggressive Marketing and Branding
    • 5.8. Time to Market
  • 6. MARKET SHARE ANALYSIS
  • 7. COMPANY PROFILING (DOMESTIC)
    • 7.1. Micromax
    • 7.2. Karbonn
    • 7.3. S Mobility (Spice Mobile)
    • 7.4. MAXX Mobile
    • 7.5. G'Five International Limited
    • 7.6. Lava
    • 7.7. Wynncom
  • 8. KEY INTERNATIONAL PLAYERS
    • 8.1. Nokia
    • 8.2. Samsung
    • 8.3. Research In Motion
    • 8.4. Motorola
    • 8.5. LG
    • 8.6. Sony Ericsson (Sony)
    • 8.7. Apple
  • 9. INDIA'S SMARTPHONE MARKET
    • 9.1. 3G Subscribers
    • 9.2. Smartphone Market Forecast
    • 9.3. Smartphone Operating System
    • 9.4. Smartphone Chipsets
  • 10. COMPANY DIRECTORY
  • 11. ACRONYMS
    • 11.1. Scope of Study
    • 11.2. Sources and Methodology
    • 11.3. Notes

Charts

  1. Handset Shipment, India, Forecast: 2011 to 2017
  2. Handset Market Share by Unit, India: 2011
  3. Wireless Subscriber and Teledensity
  4. Handset Shipment
  5. Handset Shipment by Technology
  6. Share of Replacement Handsets in Total Handset Demand
  7. Handset Shipment by Value Segment
  8. Ultra-low-cost Handset Feature Penetration
  9. Low-cost Handset Feature Penetration
  10. Enhanced Handset Feature Penetration
  11. Smartphone Handset Feature Penetration
  12. Handset Market Share by Unit
  13. Smartphone OS
  14. Smartphone Chipset

Figures

  1. Strategic Control Groups - Indian Handset Market, India: 2011
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Research Information

  • Price Log in to view pricing
  • Publish Date 1Q 2012
  • Research Type Research Report Report
  • Code RR-MIDN-11
  • Pages 39
  • Tables 15
  • Charts 24
  • Figures 1
  • File Formats Excel PDF Powerpoint

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