Mobile Application Business Models

Where is the money in mobile apps? The remarkable growth of mobile applications has spawned a number of different revenue models, none of which have yet proven to be the gold standard for most developers. Paid apps have worked for a select few, while in-app purchases and ad-supported models are gaining popularity. This report analyzes the established and emerging business cases for mobile applications revenue models and the key players involved, with the intent of predicting how mobile application developers, MNOs, content providers, brands, applications platform and infrastructure providers, and app stores will make money from mobile applications over the next five years. Forecasts will include revenues generated by mobile apps by revenue model, broken down by global regions and some selected countries.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. Which Apps Make Money Directly for Developers?
    • 1.2. Exploring the Primary Business Models
    • 1.3. Pay-per-download
    • 1.4. Subscription
    • 1.5. In-app Purchases
    • 1.6. In-app Advertising
    • 1.7. Carrier Billing and Its Impact on App Revenue Models
    • 1.8. Apple
    • 1.9. Google
    • 1.10. Android Opportunity
    • 1.11. Forecast: Mobile Application Gross Sales by Revenue Type
    • 1.12. Forecast: Mobile Application Gross Sales: Pay-per-download
    • 1.13. Forecast: Mobile Application Gross Sales: Subscriptions
    • 1.14. Forecast: Mobile Application Gross Sales: In-app Purchase
    • 1.15. Forecast: Mobile Application Gross Sales: In-app Advertising
    • 1.16. Forecast: Mobile Application Gross Sales: Regions
  • 2. MARKET ISSUES
    • 2.1. Which Apps Make Money Directly for Developers?
    • 2.2. Which Apps Are Not Directly Monetized and Why
    • 2.3. Exploring the Primary Business Models
    • 2.4. Pay-per-download
    • 2.5. Subscription
    • 2.6. In-app Purchases
    • 2.7. Are Micro Transactions the Key to In-app Purchase Growth?
    • 2.8. In-app Advertising
    • 2.9. In-app Advertising: Matching the Right Apps to the Model
    • 2.10. Flying under the Radar: Free Apps Tied to Online Monetization
    • 2.11. Carrier Billing and Its Impact on App Revenue Models
  • 3. KEY INDUSTRY PLAYERS
    • 3.1. Apple
    • 3.2. Estimating the Total Value of Mobile Apps Sold to Date
    • 3.3. Apple: Overall Keys
    • 3.4. Apple: Pay-per-download
    • 3.5. Apple: Subscriptions
    • 3.6. Apple: In-app Purchases
    • 3.7. Apple: In-app Advertising
    • 3.8. Google
    • 3.9. Android Opportunity
    • 3.10. Windows Marketplace
    • 3.11. Blackberry World
    • 3.12. Verizon Wireless
    • 3.13. Appsgeyser
    • 3.14. Urban Airship
    • 3.15. Adfonic
    • 3.16. Greystripe
    • 3.17. Jumptap
    • 3.18. MACH
  • 4. MARKET FORECASTS
    • 4.1. Forecast: Mobile Application Gross Sales, Device by Revenue Type
    • 4.2. Forecast: Mobile Application Gross Sales: Pay-per-download
    • 4.3. Forecast: Mobile Application Gross Sales: Subscriptions
    • 4.4. Forecast: Mobile Application Gross Sales: In-app Purchase
    • 4.5. Forecast: Mobile Application Gross Sales: In-app Advertising
    • 4.6. Forecast: Mobile Application Gross Sales: Regions
    • 4.7. Forecast: Mobile Application Gross Sales: North America
    • 4.8. Forecast: Mobile Application Gross Sales: Europe
    • 4.9. Forecast: Mobile Application Gross Sales: Asia-Pacific
    • 4.10. Forecast: Mobile Application Gross Sales: Latin America
    • 4.11. Forecast: Mobile Application Gross Sales: Middle East and Africa
  • 5. COMPANY DIRECTORY
  • 6. ACRONYMS
  • 7. LINKS TO RELATED RESEARCH
    • 7.1. Scope of Study
    • 7.2. Sources and Methodology
    • 7.3. Notes

Tables

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  1. Mobile Application Downloads by Device Type, World Market, Forecast: 2011 to 2016
  2. Mobile Application Downloads by Device Type, North America, Forecast: 2011 to 2016
  3. Mobile Application Downloads by Device Type, Europe, Forecast: 2011 to 2016
  4. Mobile Application Downloads by Device Type, Asia-Pacific, Forecast: 2011 to 2016
  5. Mobile Application Downloads by Device Type, Latin America, Forecast: 2011 to 2016
  6. Mobile Application Downloads by Device Type, Middle East and Africa, Forecast: 2011 to 2016
  7. Mobile Application Gross Sales by Device Type, World Market, Forecast: 2011 to 2016
  8. Mobile Application Gross Sales by Revenue Type, World Market, Forecast: 2011 to 2016
  9. Mobile Application Gross Sales by Device Type and Revenue Type, North America, Forecast: 2011 to 2016
  10. Mobile Application Gross Sales by Revenue Type, North America, Forecast: 2011 to 2016
  11. Mobile Application Gross Sales by Device Type and Revenue Type, Europe, Forecast: 2011 to 2016
  12. Mobile Application Gross Sales by Revenue Type, Europe, Forecast: 2011 to 2016
  13. Mobile Application Gross Sales by Device Type and Revenue Type, Asia-Pacific, Forecast: 2011 to 2016
  14. Mobile Application Gross Sales by Revenue Type, Asia-Pacific, Forecast: 2011 to 2016
  15. Mobile Application Gross Sales by Device Type and Revenue Type, Latin America, Forecast: 2011 to 2016
  16. Mobile Application Gross Sales by Revenue Type, Latin America, Forecast: 2011 to 2016
  17. Mobile Application Gross Sales by Device Type and Revenue Type, Middle East and Africa, Forecast: 2011 to 2016
  18. Mobile Application Gross Sales by Revenue Type, Middle East and Africa, Forecast: 2011 to 2016

Charts

  1. Mobile Application Gross Sales by Revenue Type, World Market, Forecast: 2011 to 2016
  2. Mobile Application Gross Sales by Revenue Type, Smartphones, World Market, Forecast: 2011 to 2016
  3. Mobile Application Gross Sales by Revenue Type
  4. Mobile Application Gross Sales by Device Type
  5. Mobile Application Gross Sales by Revenue Type, Smartphones
  6. Mobile Application Gross Sales by Revenue Type, iPads
  7. Mobile Application Gross Sales by Revenue Type, iPods
  8. Mobile Application Gross Sales by Revenue Type, Android Tablets
  9. Mobile Application Gross Sales by Revenue Type
  10. Mobile Application Gross Sales by Device Type
  11. Mobile Application Gross Sales by Revenue Type
  12. Mobile Application Gross Sales by Device Type
  13. Mobile Application Gross Sales by Revenue Type
  14. Mobile Application Gross Sales by Device Type
  15. Mobile Application Gross Sales by Revenue Type
  16. Mobile Application Gross Sales by Device Type
  17. Mobile Application Gross Sales by Revenue Type
  18. Mobile Application Gross Sales by Device Type