UK Smartphone Users Spend Double on Mobile Broadband Services over Non-Smartphone Users

In this research report, data and analysis is provided for a survey of 700 United Kingdom mobile enterprise users segmented by mobile phone ownership: smartphone users and non-smartphone users. Survey questions covered topics of mobile phone brand and OS ownership, device feature and service interests, customer profiles by spend, purchase entity and personal/business use, security service adoption and interests, and mobile enterprise application use and interests. Also included are laptop, netbook, and media tablet ownership, use, purchase entity, and mobile broadband spend. Questions answered from the report include: How does BlackBerry ownership compare to Apple and Android? Which operators are enterprise users choosing? Which device features and services show the greatest differences between smartphone and non-smartphone owners? What are non-smartphone owner adoption and interests in Wi-Fi services? How do security service and mobile broadband users differ between the smartphone and non-smartphone groups? What are the adoption and interests in mobile video services, unified calling/messaging, and collaboration applications? Included in the data set is the respondent demographic profile including vertical industry, occupation, size of business, and age. The survey was conducted in June 2011.

Table of Contents

  • Methodology
  • Summary: Employment, Mobile Phone Usage and Brand (UK)
  • Currently Employed Full-time?
  • Business Versus Personal Use of Mobile Phone
  • Mobile Phone Brand
  • Summary: Smartphone OS, Phone Service, Minutes (UK)
  • Is Your Mobile Phone a Smartphone?
  • Smartphone Operating System
  • Type of Mobile Phone Service
  • Voice Minutes Used per Month
  • Summary: Mobile Phone Plan, Provider, How Obtained (UK)
  • Type of Service Plan for Mobile Phone
  • Mobile Phone Service Provider
  • Method of Obtaining Mobile Phone
  • Summary: Mobile Phone Features (UK)
  • Summary: Uses Feature Once a Day or More Often
  • Summary: Has Feature on Mobile Phone (Regardless of Use)
  • Summary: Does NOT Have Feature on Mobile Phone
  • Summary: Has Feature on Mobile Phone, But Never Uses It
  • Video Chat/Calling/Conferencing: Frequency of Use
  • Text Messaging: Frequency of Use
  • Picture Messaging: Frequency of Use
  • Video Messaging: Frequency of Use
  • Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  • Corporate Email Access: Frequency of Use
  • Instant Messaging (IM): Frequency of Use
  • Access the Internet/Websites: Frequency of Use
  • Access Videos Through the Internet/Websites: Frequency of Use
  • Summary: Interest in Mobile Phone Services (UK)
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  • Summary: Already Have Feature on Mobile Phone
  • Interest in Having Wi-Fi for Internet Access on Mobile Phone
  • Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  • Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  • Interest in Having Voice Activated Dialing on Mobile Phone
  • Interest in Having Voice Commands for Data Services on Mobile Phone
  • Interest in Having Location Based Services on Mobile Phone
  • Interest in Having Detachable Memory Stick – SDK or MMC Card on Mobile Phone. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  • Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  • Interest in Having Smartphone Tethering on Mobile Phone
  • Summary: Monthly Cost, Mobile Security Services (UK)
  • Monthly Spend on Mobile Phone Service
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  • Summary: Already Have Following Security Services
  • Interest in Service That Wipes Phone/Content If Device Is Lost
  • Interest in Service to Protect Phone from Malware
  • Interest in Service That Encrypts Data
  • Interest in Service That Synchronizes Content on Phone
  • Summary: Business-focused Applications (UK)
  • Has the Following Business-focused Apps on Mobile Phone
  • Plans to Have the Following Business-focused Apps on Mobile Phone
  • Summary: Use of Laptops, Netbooks, Media Tablets and Purchasing Entity (UK)
  • Summary: Use of Laptops, Netbooks, Media Tablets and Purchasing Entity (UK)
  • Uses the Following Devices
  • Business Versus Personal Use of Laptop
  • Method of Obtaining Laptop
  • Business Versus Personal Use of Netbook
  • Method of Obtaining Netbook
  • Business Versus Personal Use of Media Tablet
  • Method of Obtaining Media Tablet
  • Summary: Have a Broadband Plan and Cost – Laptops, Netbooks, Media Tablets (UK). Summary: Have a Broadband Plan and Cost - Laptops, Netbooks, Media Tablets (UK)
  • Have Cellular Mobile Broadband Plan for Laptop?
  • Have Cellular Mobile Broadband Plan for Netbook?
  • Have Cellular Mobile Broadband Plan for Media Tablet?
  • Monthly Spend on Cellular Mobile Broadband Service
  • Demographics
  • Number of Employees in Organization
  • Primary Industry of Organization
  • Occupation/Job Function
  • Age
  • Summary: Employment, Mobile Phone Usage and Brand (France)
  • Currently Employed Full-time?
  • Business Versus Personal Use of Mobile Phone
  • Mobile Phone Brand
  • Summary: Smartphone OS, Phone Service, Minutes (France)
  • Is Your Mobile Phone a Smartphone?
  • Smartphone Operating System
  • Type of Mobile Phone Service
  • Voice Minutes Used per Month
  • Summary: Mobile Phone Plan, Provider, How Obtained (France)
  • Type of Service Plan for Mobile Phone
  • Mobile Phone Service Provider
  • Method of Obtaining Mobile Phone
  • Summary: Mobile Phone Features (France)
  • Summary: Uses Feature Once a Day or More Often
  • Summary: Has Feature on Mobile Phone (Regardless of Use)
  • Summary: Does NOT Have Feature on Mobile Phone
  • Summary: Has Feature on Mobile Phone, But Never Uses It
  • Video Chat/Calling/Conferencing: Frequency of Use
  • Text Messaging: Frequency of Use
  • Picture Messaging: Frequency of Use
  • Video Messaging: Frequency of Use
  • Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  • Corporate Email Access: Frequency of Use
  • Instant Messaging (IM): Frequency of Use
  • Access the Internet/Websites: Frequency of Use
  • Access Videos Through the Internet/Websites: Frequency of Use
  • Summary: Interest in Mobile Phone Services (France)
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  • Summary: Already Have Feature on Mobile Phone
  • Interest in Having Wi-Fi for Internet Access on Mobile Phone
  • Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  • Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  • Interest in Having Voice Activated Dialing on Mobile Phone
  • Interest in Having Voice Commands for Data Services on Mobile Phone
  • Interest in Having Location Based Services on Mobile Phone
  • Interest in Having Detachable Memory Stick – SDK or MMC Card on Mobile Phone. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  • Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  • Interest in Having Smartphone Tethering on Mobile Phone
  • Summary: Monthly Cost, Mobile Security Services (France)
  • Monthly Spend on Mobile Phone Service
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  • Summary: Already Have the Following Security Services
  • Interest in Service That Wipes Phone/Content if Device Is Lost
  • Interest in Service to Protect Phone from Malware
  • Interest in Service That Encrypts Data
  • Interest in Service That Synchronizes Content on Phone
  • Summary: Business-focused Applications (France)
  • Has the Following Business-focused Apps on Mobile Phone
  • Plans to Have the Following Business-focused Apps on Mobile Phone
  • Summary: Use of Laptops, Netbooks, Media Tablets and Purchasing Entity (France)
  • Summary: Use of Laptops, Netbooks, Media Tablets, and Purchasing Entity (France)
  • Uses the Following Devices
  • Business Versus Personal Use of Laptop
  • Method of Obtaining Laptop
  • Business Versus Personal Use of Netbook
  • Method of Obtaining Netbook
  • Business Versus Personal Use of Media Tablet
  • Method of Obtaining Media Tablet
  • Summary: Have a Broadband Plan and Cost – Laptops, Netbooks, Media Tablets (France). Summary: Have a Broadband Plan and Cost - Laptops, Netbooks, Media Tablets (France)
  • Have Cellular Mobile Broadband Plan for Laptop?
  • Have Cellular Mobile Broadband Plan for Netbook?
  • Have Cellular Mobile Broadband Plan for Media Tablet?
  • Monthly Spend on Cellular Mobile Broadband Service
  • Demographics
  • Number of Employees in Organization
  • Primary Industry of Organization
  • Occupation/Job Function
  • Age
  • Summary: Employment, Mobile Phone Usage and Brand (Germany)
  • Currently Employed Full-time?
  • Business Versus Personal Use of Mobile Phone
  • Mobile Phone Brand
  • Summary: Smartphone OS, Phone Service, Minutes (Germany)
  • Is Your Mobile Phone a Smartphone?
  • Smartphone Operating System
  • Type of Mobile Phone Service
  • Voice Minutes Used Per Month
  • Summary: Mobile Phone Plan, Provider, How Obtained (Germany)
  • Type of Service Plan for Mobile Phone
  • Mobile Phone Service Provider
  • Method of Obtaining Mobile Phone
  • Summary: Mobile Phone Features (Germany)
  • Summary: Uses Feature Once a Day or More Often
  • Summary: Has Feature on Mobile Phone (Regardless of Use)
  • Summary: Does NOT Have Feature on Mobile Phone
  • Summary: Has Feature on Mobile Phone, But Never Uses It
  • Video Chat/Calling/Conferencing: Frequency of Use
  • Text Messaging: Frequency of Use
  • Picture Messaging: Frequency of Use
  • Video Messaging: Frequency of Use
  • Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  • Corporate Email Access: Frequency of Use
  • Instant Messaging (IM): Frequency of Use
  • Access the Internet/Websites: Frequency of Use
  • Access Videos Through the Internet/Websites: Frequency of Use
  • Summary: Interest in Mobile Phone Services (Germany)
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  • Summary: Already Have Feature on Mobile Phone
  • Interest in Having Wi-Fi for Internet Access on Mobile Phone
  • Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  • Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  • Interest in Having Voice Activated Dialing on Mobile Phone
  • Interest in Having Voice Commands for Data Services on Mobile Phone
  • Interest in Having Location Based Services on Mobile Phone
  • Interest in Having Detachable Memory Stick – SDK or MMC Card on Mobile Phone. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  • Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  • Interest in Having Smartphone Tethering on Mobile Phone
  • Summary: Monthly Cost, Mobile Security Services (Germany)
  • Monthly Spend on Mobile Phone Service
  • Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  • Summary: Already Have Following Security Services
  • Interest in Service That Wipes Phone/Content if Device Is Lost
  • Interest in Service to Protect Phone from Malware
  • Interest in Service That Encrypts Data
  • Interest in Service That Synchronizes Content on Phone
  • Summary: Business-focused Applications (Germany)
  • Has the Following Business-focused Apps on Mobile Phone
  • Plans to Have the Following Business-focused Apps on Mobile Phone
  • Summary: Use of Laptops, Netbooks, Media Tablets (Germany)
  • Summary: Use of Laptops, Netbooks, Media Tablets (Germany)
  • Uses the Following Devices
  • Business Versus Personal Use of Laptop
  • Method of Obtaining Laptop
  • Business Versus Personal Use of Netbook
  • Method of Obtaining Netbook
  • Business Versus Personal Use of Media Tablet
  • Method of Obtaining Media Tablet
  • Summary: Have a Broadband Plan and Cost – Laptops, Netbooks, Media Tablets (Germany). Summary: Have a Broadband Plan and Cost - Laptops, Netbooks, Media Tablets (Germany)
  • Have Cellular Mobile Broadband Plan for Laptop?
  • Have Cellular Mobile Broadband Plan for Netbook?
  • Have Cellular Mobile Broadband Plan for Media Tablet?
  • Monthly Spend on Cellular Mobile Broadband Service
  • Demographics
  • Number of Employees in Organization
  • Primary Industry of Organization
  • Occupation/Job Function
  • Age

Charts

  1. Currently Employed Full-time?
  2. Business Versus Personal Use of Mobile Phone
  3. Mobile Phone Brand
  4. Is Your Mobile Phone a Smartphone?
  5. Smartphone Operating System
  6. Type of Mobile Phone Service
  7. Voice Minutes Used per Month
  8. Type of Service Plan for Mobile Phone
  9. Mobile Phone Service Provider
  10. Method of Obtaining Mobile Phone
  11. Summary: Uses Feature Once a Day or More Often
  12. Summary: Has Feature on Mobile Phone (Regardless of Use)
  13. Summary: Does NOT Have Feature on Mobile Phone
  14. Summary: Has Feature on Mobile Phone, But Never Uses It
  15. Video Chat/Calling/Conferencing: Frequency of Use
  16. Text Messaging: Frequency of Use
  17. Picture Messaging: Frequency of Use
  18. Video Messaging: Frequency of Use
  19. Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  20. Corporate Email Access: Frequency of Use
  21. Instant Messaging (IM): Frequency of Use
  22. Access the Internet/Websites: Frequency of Use
  23. Access Videos Through the Internet/Websites: Frequency of Use
  24. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  25. Summary: Already Have Feature on Mobile Phone
  26. Interest in Having Wi-Fi for Internet Access on Mobile Phone
  27. Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  28. Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  29. Interest in Having Voice Activated Dialing on Mobile Phone
  30. Interest in Having Voice Commands for Data Services on Mobile Phone
  31. Interest in Having Location Based Services on Mobile Phone
  32. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  33. Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  34. Interest in Having Smartphone Tethering on Mobile Phone
  35. Monthly Spend on Mobile Phone Service
  36. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  37. Summary: Already Have Following Security Services
  38. Interest in Service That Wipes Phone/Content If Device Is Lost
  39. Interest in Service to Protect Phone from Malware
  40. Interest in Service That Encrypts Data
  41. Interest in Service That Synchronizes Content on Phone
  42. Has the Following Business-focused Apps on Mobile Phone
  43. Plans to Have the Following Business-focused Apps on Mobile Phone
  44. Uses the Following Devices
  45. Business Versus Personal Use of Laptop
  46. Method of Obtaining Laptop
  47. Business Versus Personal Use of Netbook
  48. Method of Obtaining Netbook
  49. Business Versus Personal Use of Media Tablet
  50. Method of Obtaining Media Tablet
  51. Have Cellular Mobile Broadband Plan for Laptop?
  52. Have Cellular Mobile Broadband Plan for Netbook?
  53. Have Cellular Mobile Broadband Plan for Media Tablet?
  54. Monthly Spend on Cellular Mobile Broadband Service
  55. Number of Employees in Organization
  56. Primary Industry of Organization
  57. Occupation/Job Function
  58. Age
  59. Currently Employed Full-time?
  60. Business Versus Personal Use of Mobile Phone
  61. Mobile Phone Brand
  62. Is Your Mobile Phone a Smartphone?
  63. Smartphone Operating System
  64. Type of Mobile Phone Service
  65. Voice Minutes Used per Month
  66. Type of Service Plan for Mobile Phone
  67. Mobile Phone Service Provider
  68. Method of Obtaining Mobile Phone
  69. Summary: Uses Feature Once a Day or More Often
  70. Summary: Has Feature on Mobile Phone (Regardless of Use)
  71. Summary: Does NOT Have Feature on Mobile Phone
  72. Summary: Has Feature on Mobile Phone, But Never Uses It
  73. Video Chat/Calling/Conferencing: Frequency of Use
  74. Text Messaging: Frequency of Use
  75. Picture Messaging: Frequency of Use
  76. Video Messaging: Frequency of Use
  77. Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  78. Corporate Email Access: Frequency of Use
  79. Instant Messaging (IM): Frequency of Use
  80. Access the Internet/Websites: Frequency of Use
  81. Access Videos Through the Internet/Websites: Frequency of Use
  82. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  83. Summary: Already Have Feature on Mobile Phone
  84. Interest in Having Wi-Fi for Internet Access on Mobile Phone
  85. Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  86. Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  87. Interest in Having Voice Activated Dialing on Mobile Phone
  88. Interest in Having Voice Commands for Data Services on Mobile Phone
  89. Interest in Having Location Based Services on Mobile Phone
  90. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  91. Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  92. Interest in Having Smartphone Tethering on Mobile Phone
  93. Monthly Spend on Mobile Phone Service
  94. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  95. Summary: Already Have the Following Security Services
  96. Interest in Service That Wipes Phone/Content if Device Is Lost
  97. Interest in Service to Protect Phone from Malware
  98. Interest in Service That Encrypts Data
  99. Interest in Service That Synchronizes Content on Phone
  100. Has the Following Business-focused Apps on Mobile Phone
  101. Plans to Have the Following Business-focused Apps on Mobile Phone
  102. Uses the Following Devices
  103. Business Versus Personal Use of Laptop
  104. Method of Obtaining Laptop
  105. Business Versus Personal Use of Netbook
  106. Method of Obtaining Netbook
  107. Business Versus Personal Use of Media Tablet
  108. Method of Obtaining Media Tablet
  109. Have Cellular Mobile Broadband Plan for Laptop?
  110. Have Cellular Mobile Broadband Plan for Netbook?
  111. Have Cellular Mobile Broadband Plan for Media Tablet?
  112. Monthly Spend on Cellular Mobile Broadband Service
  113. Number of Employees in Organization
  114. Primary Industry of Organization
  115. Occupation/Job Function
  116. Age
  117. Currently Employed Full-time?
  118. Business Versus Personal Use of Mobile Phone
  119. Mobile Phone Brand
  120. Is Your Mobile Phone a Smartphone?
  121. Smartphone Operating System
  122. Type of Mobile Phone Service
  123. Voice Minutes Used Per Month
  124. Type of Service Plan for Mobile Phone
  125. Mobile Phone Service Provider
  126. Method of Obtaining Mobile Phone
  127. Summary: Uses Feature Once a Day or More Often
  128. Summary: Has Feature on Mobile Phone (Regardless of Use)
  129. Summary: Does NOT Have Feature on Mobile Phone
  130. Summary: Has Feature on Mobile Phone, But Never Uses It
  131. Video Chat/Calling/Conferencing: Frequency of Use
  132. Text Messaging: Frequency of Use
  133. Picture Messaging: Frequency of Use
  134. Video Messaging: Frequency of Use
  135. Email from Yahoo, Gmail, MSN Hotmail: Frequency of Use
  136. Corporate Email Access: Frequency of Use
  137. Instant Messaging (IM): Frequency of Use
  138. Access the Internet/Websites: Frequency of Use
  139. Access Videos Through the Internet/Websites: Frequency of Use
  140. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Feature
  141. Summary: Already Have Feature on Mobile Phone
  142. Interest in Having Wi-Fi for Internet Access on Mobile Phone
  143. Interest in Having Wi-Fi for Voice Calling on Mobile Phone
  144. Interest in Having Push-to-talk/Walkie Talkie Capabilities on Mobile Phone
  145. Interest in Having Voice Activated Dialing on Mobile Phone
  146. Interest in Having Voice Commands for Data Services on Mobile Phone
  147. Interest in Having Location Based Services on Mobile Phone
  148. Interest in Having Detachable Memory Stick - SDK or MMC Card on Mobile Phone
  149. Interest in Having Bluetooth Headset for Hands Free Calling on Mobile Phone
  150. Interest in Having Smartphone Tethering on Mobile Phone
  151. Monthly Spend on Mobile Phone Service
  152. Summary: Top 2 Box (Ratings of 4 or 5) Interest in Security Services
  153. Summary: Already Have Following Security Services
  154. Interest in Service That Wipes Phone/Content if Device Is Lost
  155. Interest in Service to Protect Phone from Malware
  156. Interest in Service That Encrypts Data
  157. Interest in Service That Synchronizes Content on Phone
  158. Has the Following Business-focused Apps on Mobile Phone
  159. Plans to Have the Following Business-focused Apps on Mobile Phone
  160. Summary: Use of Laptops, Netbooks, Media Tablets (Germany)
  161. Summary: Use of Laptops, Netbooks, Media Tablets (Germany)
  162. Uses the Following Devices
  163. Business Versus Personal Use of Laptop
  164. Method of Obtaining Laptop
  165. Business Versus Personal Use of Netbook
  166. Method of Obtaining Netbook
  167. Business Versus Personal Use of Media Tablet
  168. Method of Obtaining Media Tablet
  169. Have Cellular Mobile Broadband Plan for Laptop?
  170. Have Cellular Mobile Broadband Plan for Netbook?
  171. Have Cellular Mobile Broadband Plan for Media Tablet?
  172. Monthly Spend on Cellular Mobile Broadband Service
  173. Number of Employees in Organization
  174. Primary Industry of Organization
  175. Occupation/Job Function
  176. Age