Mobile Broadband Customer Loyalty Skirts Home Operators

In this research report, data and analysis is provided for a survey of 700 mobile enterprise users from the UK, France, and Germany on laptop, netbook, and media tablet adoption and usage. Survey results provide a review by device type of device and service purchasing entity, personal and business use profile, mobile broadband plan provider and plan type, media tablet purchase intent, and media tablet business application adoption and interests. Interesting results are presented for enterprise user loyalty to their mobile phone service provider for mobile broadband connection services by device type. For example, the survey results show that a higher percentage of Orange France mobile phone customers subscribe to Orange for laptop mobile broadband services than do Orange UK mobile phone customers. The analysis also deciphers the drivers for mobile broadband spend for each country including connected devices per user, corporate liable plans, laptop share of connected devices, business use, and postpaid plan adoption. Included in the data set is the respondent demographic profile by country including vertical industry, occupation, size of business, and age. The survey was conducted in June 2011.

Table of Contents

  • Methodology
  • Summary: Mobile Phones Versus Smartphones, Monthly Cost
  • Is Your Mobile Phone a Smartphone?
  • Monthly Spend for Mobile Phone Service (UK)
  • Monthly Spend for Mobile Phone Service (France)
  • Monthly Spend for Mobile Phone Service (Germany)
  • Summary: Use of Computing Devices and Mobile Broadband Spend
  • Uses the Following Electronics Devices
  • Mobile Broadband Plan Subscribers
  • Monthly Spend on Cellular Mobile Broadband Service (UK)
  • Monthly Spend on Cellular Mobile Broadband Service (France)
  • Monthly Spend on Cellular Mobile Broadband Service (Germany)
  • Summary: Laptop Usage
  • Laptop Computer: Business Versus Personal Use
  • Laptop Computer: Method of Obtaining
  • Laptop Computer: Type of Service Plan
  • Summary: Laptop Usage, Cont. (1)
  • Laptop Computer: Have Cellular Mobile Broadband Plan?
  • Laptop Computer: Type of Cellular Mobile Broadband Plan
  • Laptop Computer: Provider of Cellular Mobile Broadband Service (UK)
  • Laptop Computer: Provider of Cellular Mobile Broadband Service (France)
  • Laptop Computer: Provider of Cellular Mobile Broadband Service (Germany)
  • Summary: Netbook Usage
  • Netbook Computer: Business Versus Personal Use
  • Netbook Computer: Method of Obtaining
  • Netbook Computer: Type of Service Plan
  • Summary: Netbook Usage, Cont. (1)
  • Netbook Computer: Have Cellular Mobile Broadband Plan?
  • Netbook Computer: Type of Cellular Mobile Broadband Plan
  • Netbook Computer: Provider of Cellular Mobile Broadband Service (UK)
  • Netbook Computer: Provider of Cellular Mobile Broadband Service (France)
  • Netbook Computer: Provider of Cellular Mobile Broadband Service (Germany)
  • Summary: Media Tablet Usage
  • Media Tablet: Business Versus Personal Use
  • Media Tablet: Method of Obtaining
  • Media Tablet: Type of Service Plan
  • Summary: Media Tablet Usage, Cont. (1)
  • Has Following Business Apps on Media Tablet
  • Plans to Purchase Media Tablet in Next Year
  • Intends to Have Following Apps on Planned Media Tablet
  • Summary: Media Tablet Usage, Cont. (2)
  • Media Tablet: Have Cellular Mobile Broadband Plan?
  • Media Tablet: Type of Cellular Mobile Broadband Plan
  • Media Tablet: Provider of Cellular Mobile Broadband Service (UK)
  • Media Tablet: Provider of Cellular Mobile Broadband Service (France)
  • Media Tablet: Provider of Cellular Mobile Broadband Service (Germany)
  • Demographics
  • Number of Employees in Organization
  • Primary Industry of Organization
  • Occupation/Job Function
  • Age

Charts

  1. Is Your Mobile Phone a Smartphone?
  2. Monthly Spend for Mobile Phone Service (UK)
  3. Monthly Spend for Mobile Phone Service (France)
  4. Monthly Spend for Mobile Phone Service (Germany)
  5. Uses the Following Electronics Devices
  6. Mobile Broadband Plan Subscribers
  7. Monthly Spend on Cellular Mobile Broadband Service (UK)
  8. Monthly Spend on Cellular Mobile Broadband Service (France)
  9. Monthly Spend on Cellular Mobile Broadband Service (Germany)
  10. Laptop Computer: Business Versus Personal Use
  11. Laptop Computer: Method of Obtaining
  12. Laptop Computer: Type of Service Plan
  13. Laptop Computer: Have Cellular Mobile Broadband Plan?
  14. Laptop Computer: Type of Cellular Mobile Broadband Plan
  15. Laptop Computer: Provider of Cellular Mobile Broadband Service (UK)
  16. Laptop Computer: Provider of Cellular Mobile Broadband Service (France)
  17. Laptop Computer: Provider of Cellular Mobile Broadband Service (Germany)
  18. Netbook Computer: Business Versus Personal Use
  19. Netbook Computer: Method of Obtaining
  20. Netbook Computer: Type of Service Plan
  21. Netbook Computer: Have Cellular Mobile Broadband Plan?
  22. Netbook Computer: Type of Cellular Mobile Broadband Plan
  23. Netbook Computer: Provider of Cellular Mobile Broadband Service (UK)
  24. Netbook Computer: Provider of Cellular Mobile Broadband Service (France)
  25. Netbook Computer: Provider of Cellular Mobile Broadband Service (Germany)
  26. Media Tablet: Business Versus Personal Use
  27. Media Tablet: Method of Obtaining
  28. Media Tablet: Type of Service Plan
  29. Has Following Business Apps on Media Tablet
  30. Plans to Purchase Media Tablet in Next Year
  31. Intends to Have Following Apps on Planned Media Tablet
  32. Media Tablet: Have Cellular Mobile Broadband Plan?
  33. Media Tablet: Type of Cellular Mobile Broadband Plan
  34. Media Tablet: Provider of Cellular Mobile Broadband Service (UK)
  35. Media Tablet: Provider of Cellular Mobile Broadband Service (France)
  36. Media Tablet: Provider of Cellular Mobile Broadband Service (Germany)
  37. Number of Employees in Organization
  38. Primary Industry of Organization
  39. Occupation/Job Function
  40. Age