INDEX

Enterprise Cloud Applications and Vertical Analysis: Displacement of Telephony, UC, Email, Collaboration and Conferencing CPE by Public, Private and Hybrid Cloud Services

Today, a number of enterprise business leaders are looking at cloud technology to drive value across the enterprise, and not just as a means to cut costs. Many admit that they are transitioning their information and communications technology (ICT) infrastructure in small doses, as the cost of migration can sometime offset the benefits of the cloud. The need to extend the lifespan of legacy solutions, while at the same time capping and growing the ICT infrastructure, is one of the toughest challenges faced by CIOs. Though enterprises believe that cloud technology will drive business agility through innovation and infrastructure consolidation, the transition is not without challenges. Managing security, risks, and exposure, adapting existing infrastructure and business process to new cloud services, and governance are forcing companies to consider different cloud models such as the private cloud, the public cloud, and hybrids. This report quantifies the rate at which enterprises are migrating to the cloud in terms of key technologies as well as implementation models, be it customer premises equipment (CPE) or the public, private, or hybrid clouds. As the cloud technology and service models mature, it is inevitable that enterprises move away from stovepipe, proprietary implementations of point solutions that offer little interoperability. Also, enterprise users have become truly sophisticated and multi-modal, demanding access to applications and resources across diverse roles, networks, and devices. This is driving a broader market shift. CPE revenues will increasingly come under pressure as cloud services threaten to displace these with more standardized and better integrated solutions. The report provides a detailed quantitative and qualitative analysis of the cloud services market and the rate of CPE displacement in terms of unit and revenue growth, forecasts, pricing, and vendor & service provider strategies for tapping cloud opportunity .

Table of Contents

  • Enterprise Migration to the Cloud
  • 1. EXECUTIVE SUMMARY
    • 1.1. Evolution of Enterprise Communications
    • 1.2. Convergence: the New Mantra
    • 1.3. Cloud: the Next Wave of Convergence
    • 1.4. Communications CPE Revenues to Come Under Pressure
    • 1.5. Hybridization: a Market Reality
    • 1.6. Cloud Brings in a Paradigm Shift
    • 1.7. Cloud Migration is Non-linear
    • 1.8. The Market Dictates the Movement to the Cloud
    • 1.9. Standardization: Key to Cloud Nirvana
    • 1.10. Applications Convergence and the Cloud
    • 1.11. Fixed and Mobile Convergence: a Key Cloud Enabler
    • 1.12. Virtualization and the Cloud
    • 1.13. The Enterprise Communications Cloud: Architectural Challenges
    • 1.14. Voice and Video Virtualization: Technology Challenges
    • 1.15. What Will Move to the Cloud First?
    • 1.16. Private Cloud, the Choice of Large Enterprises
    • 1.17. Enterprise Approaches the Public Cloud with Caution
    • 1.18. SMBs Present the Largest Opportunity for the Public Cloud
    • 1.19. Consumerization of Communications and the Cloud Phenomenon
    • 1.20. Phases of Cloud Migration
    • 1.21. Hybrid Models the Way to Go, but Will Take Time
    • 1.22. Cloud Disrupts Competition
    • 1.23. Cloud Disrupts Business Models
    • 1.24. Growth of Cloud Integration and Cloud Bursting Opportunity
    • 1.25. The Cloud Opportunity for Telcos
    • 1.26. Cloud Washing and Implications for End Users
    • 1.27. What this Report Attempts to Deliver
    • 1.28. Scope
    • 1.29. Definitions
    • 1.30. Forecast Methodology
  • 2. MARKET ISSUES
    • 2.1. The Potential of Cloud Computing
    • 2.2. Why Communications as a Service?
    • 2.3. The Value of Communications Applications in the Cloud
    • 2.4. Evolution of Data Center Capabilities and Implications for Enterprise Migration to the Cloud
    • 2.5. The Three Levels of Value Offered by Cloud Computing for Enterprise Communications
    • 2.6. Cloud Communications Market Drivers
    • 2.7. Cloud Communications Market Challenges
  • 3. PRIVATE CLOUD
    • 3.1. What is a Private Cloud?
    • 3.2. Security and Interoperability in a Private Cloud
    • 3.3. Enterprise Communications in the Private Cloud
    • 3.4. Private Cloud Enablers
    • 3.5. Private Cloud: Road to the Public Cloud
    • 3.6. Private Cloud Business Model
    • 3.7. Communications Vendors Push Private Clouds
  • 4. PUBLIC CLOUD
    • 4.1. Lower Costs Achieved From Shared Infrastructure
    • 4.2. Building User Communities around Niche Applications
    • 4.3. Moving Communications and Collaboration Applications to the Public Cloud
    • 4.4. The Public Cloud Business Model
    • 4.5. Consumerization: a Big Driver for Public Cloud Adoption
    • 4.6. Measuring Public Cloud Migration
  • 5. HYBRID CLOUD
    • 5.1. Measuring the Hybrid Cloud Market
  • 6. MARKET FORECASTS BY TYPE OF COMMUNICATIONS APPLICATION
    • 6.1. Enterprise Telephony
    • 6.2. Telephony: Measuring the Pace of Cloud Migration
    • 6.3. Skype, Google Voice, and Microsoft Lync
    • 6.4. Email and Collaboration
    • 6.5. Fixed-mobile Convergence Driving Email to the Cloud
    • 6.6. Email and Collaboration: Measuring the Pace of Cloud Migration
    • 6.7. Audio Conferencing
    • 6.8. Public Cloud Audio Conferencing Services on High-Growth Trajectory
    • 6.9. Video Conferencing
    • 6.10. Under-utilization of Internally Managed Video
    • 6.11. Slow Uptake of Cloud-based Call Control Features
    • 6.12. MCU and Endpoints Virtualization
    • 6.13. Measuring the Pace of Cloud Migration in the Video Conferencing Market
    • 6.14. Web Conferencing
    • 6.15. Disruptive Web Conferencing Cloud Models
    • 6.16. Measuring the Pace of Cloud Migration in the Web Conferencing Market
    • 6.17. Unified Communications
    • 6.18. UC is Better Integrated in the Cloud
  • 7. CLOUD COMMUNICATIONS COSTS AND HOW TO MEASURE THEM
  • 8. COMPETITIVE LANDSCAPE
    • 8.1. Global Telecommunications Service Providers
    • 8.2. AT&T
    • 8.3. AT&T Cloud Communications Strategy
    • 8.4. British Telecom
    • 8.5. BT Cloud Communications Strategy
    • 8.6. NTT Communications
    • 8.7. NTT Cloud Communications Strategy
    • 8.8. Orange Business Services
    • 8.9. Orange Business Cloud Communications Strategy
    • 8.10. Verizon Business
    • 8.11. Verizon Cloud Communications Strategy
    • 8.12. Communications Vendors
    • 8.13. Cloud Leaders
    • 8.14. Google Inc.
    • 8.15. Hewlett-Packard
    • 8.16. IBM
    • 8.17. Microsoft Corporation
    • 8.18. Pure-play Cloud Providers: Others of Note
    • 8.19. USA.net
    • 8.20. Premiere Global Services
    • 8.21. Cloud Enablers
    • 8.22. Cisco Systems
    • 8.23. NEC Unified
    • 8.24. Siemens Enterprise Communications
    • 8.25. Emerging Vendors in Cloud Communications
    • 8.26. Avaya
    • 8.27. Huawei Technologies
    • 8.28. Interactive Intelligence
  • 9. COMPANY DIRECTORY
  • 10. ACRONYMS
    • 10.1. Sources and Methodology
    • 10.2. Notes

Charts

  1. Total Enterprise Applications Infrastructure Market by Units by Type of Implementation
  2. Total Enterprise Telephony Infrastructure Market by Units by Type of Implementation
  3. Total Enterprise Telephony Infrastructure Market by Revenues & Type of Implementation
  4. Enterprise Telephony CPE Market by Units by Geographic Region
  5. Enterprise Telephony CPE Market by Units by Vertical Industry
  6. Enterprise Telephony Private Cloud Market by Units by Geographic Region
  7. Enterprise Telephony Private Cloud Market by Units by Vertical Industry
  8. Enterprise Telephony Public Cloud Market by Units by Geographic Region
  9. Enterprise Telephony Public Cloud Market by Units by Vertical Industry
  10. Enterprise Telephony Hybrid Cloud Market by Units by Geographic Region
  11. Enterprise Telephony Hybrid Cloud Market by Units by Vertical Industry
  12. Enterprise Telephony CPE Market by Revenues by Geographic Region
  13. Enterprise Telephony CPE Market by Revenues by Vertical Industry
  14. Enterprise Telephony Private Cloud Market by Revenues by Geographic Region
  15. Enterprise Telephony Private Cloud Market by Revenues by Vertical Industry
  16. Enterprise Telephony Public Cloud Market by Revenues by Geographic Region
  17. Enterprise Telephony Public Cloud Market by Revenues by Vertical Industry
  18. Enterprise Telephony Hybrid Cloud Market by Revenues by Geographic Region
  19. Enterprise Telephony Hybrid Cloud Market by Revenues by Vertical Industry
  20. Total Enterprise Email Market by Units by Type of Implementation
  21. Total Enterprise Email Market by Revenues & Type of Implementation
  22. Enterprise Email CPE Market by Units by Geographic Region
  23. Enterprise Email CPE Market by Units by Vertical Industry
  24. Enterprise Email Private Cloud Market by Units by Geographic Region
  25. Enterprise Email Private Cloud Market by Units by Vertical Industry
  26. Enterprise Email Public Cloud Market by Units by Geographic Region
  27. Enterprise Email Public Cloud Market by Units by Vertical Industry
  28. Enterprise Email Hybrid Cloud Market by Units by Geographic Region
  29. Enterprise Email Hybrid Cloud Market by Units by Vertical Industry
  30. Enterprise Email CPE Market by Revenues by Geographic Region
  31. Enterprise Email CPE Market by Revenues by Vertical Industry
  32. Enterprise Email Private Cloud Market by Revenues by Geographic Region
  33. Enterprise Email Private Cloud Market by Revenues by Vertical Industry
  34. Enterprise Email Public Cloud Market by Revenues by Geographic Region
  35. Enterprise Email Public Cloud Market by Revenues by Vertical Industry
  36. Enterprise Email Hybrid Cloud Market by Revenues by Geographic Region
  37. Enterprise Email Hybrid Cloud Market by Revenues by Vertical Industry
  38. Total Enterprise Audioconferencing Market by Units by Type of Implementation
  39. Total Enterprise Audioconferencing Market by Revenues & Type of Implementation
  40. Enterprise Audioconferencing CPE Market by Units by Geographic Region
  41. Enterprise Audioconferencing CPE Market by Units by Vertical Industry
  42. Enterprise Audioconferencing Private Cloud Market by Units by Geographic Region
  43. Enterprise Audioconferencing Private Cloud Market by Units by Vertical Industry
  44. Enterprise Audioconferencing Public Cloud Market by Units by Geographic Region
  45. Enterprise Audioconferencing Public Cloud Market by Units by Vertical Industry
  46. Enterprise Audioconferencing Hybrid Cloud Market by Units by Geographic Region
  47. Enterprise Audioconferencing Hybrid Cloud Market by Units by Vertical Industry
  48. Enterprise Audioconferencing CPE Market by Revenues by Geographic Region
  49. Enterprise Audioconferencing CPE Market by Revenues by Vertical Industry
  50. Enterprise Audioconferencing Private Cloud Market by Revenues by Geographic Region
  51. Enterprise Audioconferencing Private Cloud Market by Revenues by Vertical Industry
  52. Enterprise Audioconferencing Public Cloud Market by Revenues by Geographic Region
  53. Enterprise Audioconferencing Public Cloud Market by Revenues by Vertical Industry
  54. Enterprise Audioconferencing Hybrid Cloud Market by Revenues by Geographic Region
  55. Enterprise Audioconferencing Hybrid Cloud Market by Revenues by Vertical Industry
  56. Total Enterprise Videoconferencing Market by Units by Type of Implementation
  57. Total Enterprise Videoconferencing Market by Revenues & Type of Implementation
  58. Enterprise Videoconferencing CPE Market by Units by Geographic Region
  59. Enterprise Videoconferencing CPE Market by Units by Vertical Industry
  60. Enterprise Videoconferencing Private Cloud Market by Units by Geographic Region
  61. Enterprise Videoconferencing Private Cloud Market by Units by Vertical Industry
  62. Enterprise Videoconferencing Public Cloud Market by Units by Geographic Region
  63. Enterprise Videoconferencing Public Cloud Market by Units by Vertical Industry
  64. Enterprise Videoconferencing Hybrid Cloud Market by Units by Geographic Region
  65. Enterprise Videoconferencing Hybrid Cloud Market by Units by Vertical Industry
  66. Enterprise Videoconferencing CPE Market by Revenues by Geographic Region
  67. Enterprise Videoconferencing CPE Market by Revenues by Vertical Industry
  68. Enterprise Videoconferencing Private Cloud Market by Revenues by Geographic Region
  69. Enterprise Videoconferencing Private Cloud Market by Revenues by Vertical Industry
  70. Enterprise Videoconferencing Public Cloud Market by Revenues by Geographic Region
  71. Enterprise Videoconferencing Public Cloud Market by Revenues by Vertical Industry
  72. Enterprise Videoconferencing Hybrid Cloud Market by Revenues by Geographic Region
  73. Enterprise Videoconferencing Hybrid Cloud Market by Revenues by Vertical Industry
  74. Total Enterprise Web Conferencing Market by Units by Type of Implementation
  75. Total Enterprise Web Conferencing Market by Revenues & Type of Implementation
  76. Enterprise Web Conferencing CPE Market by Units by Geographic Region
  77. Enterprise Web Conferencing CPE Market by Units by Vertical Industry
  78. Enterprise Web Conferencing Private Cloud Market by Units by Geographic Region
  79. Enterprise Web Conferencing Private Cloud Market by Units by Vertical Industry
  80. Enterprise Web Conferencing Public Cloud Market by Units by Geographic Region
  81. Enterprise Web Conferencing Public Cloud Market by Units by Vertical Industry
  82. Enterprise Web Conferencing Hybrid Cloud Market by Units by Geographic Region
  83. Enterprise Web Conferencing Hybrid Cloud Market by Units by Vertical Industry
  84. Enterprise Web Conferencing CPE Market by Revenues by Geographic Region
  85. Enterprise Web Conferencing CPE Market by Revenues by Vertical Industry
  86. Enterprise Web Conferencing Private Cloud Market by Revenues by Geographic Region
  87. Enterprise Web Conferencing Private Cloud Market by Revenues by Vertical Industry
  88. Enterprise Web Conferencing Public Cloud Market by Revenues by Geographic Region
  89. Enterprise Web Conferencing Public Cloud Market by Revenues by Vertical Industry
  90. Enterprise Web Conferencing Hybrid Cloud Market by Revenues by Geographic Region
  91. Enterprise Web Conferencing Hybrid Cloud Market by Revenues by Vertical Industry
  92. Total Enterprise Unified Communications Market by Units by Type of Implementation
  93. Total Enterprise Unified Communications Market by Revenues & Type of Implementation
  94. Enterprise Unified Communications CPE Market by Units by Geographic Region
  95. Enterprise Unified Communications CPE Market by Units by Vertical Industry
  96. Enterprise Unified Communications Private Cloud Market by Units by Geographic Region
  97. Enterprise Unified Communications Private Cloud Market by Units by Vertical Industry
  98. Enterprise Unified Communications Public Cloud Market by Units by Geographic Region
  99. Enterprise Unified Communications Public Cloud Market by Units by Vertical Industry
  100. Enterprise Unified Communications Hybrid Cloud Market by Units by Geographic Region
  101. Enterprise Unified Communications Hybrid Cloud Market by Units by Vertical Industry
  102. Enterprise Unified Communications CPE Market by Revenues by Geographic Region
  103. Enterprise Unified Communications CPE Market by Revenues by Vertical Industry
  104. Enterprise Unified Communications Private Cloud Market by Revenues by Geographic Region
  105. Enterprise Unified Communications Private Cloud Market by Revenues by Vertical Industry
  106. Enterprise Unified Communications Public Cloud Market by Revenues by Geographic Region
  107. Enterprise Unified Communications Public Cloud Market by Revenues by Vertical Industry
  108. Enterprise Unified Communications Hybrid Cloud Market by Revenues by Geographic Region
  109. Enterprise Unified Communications Hybrid Cloud Market by Revenues by Vertical Industry

Figures

  1. Cloud Services Capability Evaluation Matrix for Telcos
  2. Enterprise IT Resource Ownership, World, 2011 & 2016
  3. The Cloud Migration - Enterprise Communications Market, World, 2011 & 2016
  4. Unified Communications Trends, World, 2011
  5. CPE and Cloud Services Deployment, World, 2011
  6. Which Cloud Deployment, Why, World, 2011
  7. Total Enterprise Communications Market by Units, World Market, Forecast: 2010 - 2016
  8. The Public Cloud Business Model, World, 2011
  9. Enterprise Communications Private Cloud Market by Revenues, World Market, Forecast: 2010 - 2016
  10. Enterprise Communications Hybrid Cloud Market by Units & Revenues, World Market, Forecast: 2010 - 2016
  11. Cloud Communications Competitive Landscape, World, 2011
  12. AT&T; Cloud Communications Capability Matrix, World, 2011
  13. BT Cloud Communications Capability Matrix, World, 2011
  14. NTT Cloud Communications Capability Matrix, World, 2011
  15. Orange Cloud Communications Capability Matrix, World, 2011
  16. Verizon Cloud Communications Capability Matrix, World, 2011
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Research Information

  • Price Log in to view pricing
  • Publish Date 3Q 2011
  • Research Type Research Report Report
  • Code RR-ECL-11
  • Pages 78
  • Tables 110
  • Charts 121
  • Figures 16
  • File Formats Excel PDF Powerpoint

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