Location Analytics and Privacy

High-profile location privacy breaches and resulting US Congressional hearings have resulted in a review of current location privacy practices. Without better systems and controls, this problem could restrict the location services and advertising market before it has had a chance to evolve.

This problem is particularly pertinent to the emerging location analytics market, which ABI Research has forecast to become the main source of differentiation and revenue generation for location-based advertising. This study outlines the potential solutions to current and future privacy issues and suggests ways of enabling the location analytics market to reach its multi-billion dollar potential.

Table of Contents

  • Top Line Forecast
  • Business Outlook
  • Privacy Market
  • Recommendations to Location Analytics Companies
  • 1. EXECUTIVE SUMMARY
    • 1.1. Market and Technology Risks
    • 1.2. Privacy Concerns Restrict the Market
    • 1.3. Location Analytics Becomes Too Invasive
    • 1.4. Location's Value in Advertising Will Become Commoditized
    • 1.5. Large Number of Stakeholders in This Space
    • 1.6. Apple, Google, and Microsoft Loom Large
    • 1.7. Increasing Need for Indoor Location Technologies
    • 1.8. Business Outlook
    • 1.9. Key Market Forecasts
    • 1.10. Strategic Recommendations to Handset/OS Vendors
    • 1.11. Strategic Recommendations for Location Analytics Platforms
    • 1.12. Strategic Recommendations for Location Aggregators
    • 1.13. Strategic Recommendations for Advertising Platforms/Agencies
  • 2. LOCATION PRIVACY ISSUES AND LEGISLATION
    • 2.1. Current Handset OS Approach to Privacy
    • 2.2. Nokia
    • 2.3. Microsoft
    • 2.4. Google
    • 2.5. Apple
    • 2.6. Current Network Carrier Privacy Approach
    • 2.7. AT&T
    • 2.8. Verizon
    • 2.9. Sprint
    • 2.10. Vodafone
    • 2.11. O2/Telefonica
    • 2.12. Current/Potential Future Legislation
    • 2.13. Conclusions and Recommendations
    • 2.14. Expected Legislation
    • 2.15. Emerging Business Models around Privacy
    • 2.16. What Are the Alternatives?
  • 3. LOCATION ANALYTICS
    • 3.1. Location Analytics Ecosystem
    • 3.2. Analytics Platforms
    • 3.3. Placecast
    • 3.4. SimpleGeo
    • 3.5. PlaceIQ
    • 3.6. Sense Networks
    • 3.7. GeoiQ
    • 3.8. Skyhook Wireless
    • 3.9. Apple
    • 3.10. Google
    • 3.11. Nokia/Microsoft
    • 3.12. Twitter
    • 3.13. Advertising Agencies/Platforms
    • 3.14. Navteq
    • 3.15. Millennial Media
    • 3.16. Jumptap
    • 3.17. Velti
    • 3.18. Greystripe (ValueClick)
    • 3.19. Amobee
    • 3.20. Mojiva
    • 3.21. Affle
    • 3.22. Smaato
    • 3.23. JiWire
    • 3.24. Application Developers
    • 3.25. TCS
    • 3.26. Telenav
    • 3.27. Telmap
    • 3.28. Social Networks
    • 3.29. Foursquare
    • 3.30. Facebook
    • 3.31. Gowalla
    • 3.32. Groupon
    • 3.33. Location Aggregators
    • 3.34. Loc-aid
    • 3.35. Location Labs
    • 3.36. Technocom Wireless
    • 3.37. Intersec
    • 3.38. Creativity Software
  • 4. HOW TO MAKE MONEY FROM ANALYTICS
    • 4.1. Location-based Advertising
    • 4.2. Current Mobile and Location-based Advertising Markets
    • 4.3. Why Existing LBA Is Flawed
    • 4.4. The Role of Analytics
    • 4.5. Anonymous Versus Personal Analytics
    • 4.6. Location Specific Versus Person Specific Analytics
    • 4.7. How Privacy Issues Can Impact the Market
  • 5. MARKET FORECASTS
    • 5.1. Forecast Methodology
    • 5.2. Western European Location Analytics Revenue
    • 5.3. Eastern European Location Analytics Revenue
    • 5.4. Asia-Pacific Location Analytics Revenue
    • 5.5. North American Location Analytics Revenue
    • 5.6. Latin American Location Analytics Revenue
    • 5.7. Middle East Location Analytics Revenues
    • 5.8. Africa Location Analytics Revenues
    • 5.9. Other Emerging Sources of Location Analytics Revenues
    • 5.10. Competitive Environment
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
    • 7.1. Sources and Methodology
    • 7.2. Notes

Tables

Log in or Register to view the structure of the tables below.

  1. Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
  2. Total Spending Mobile Location Analytics, Western Europe, Forecast: 2011 to 2016
  3. Total Spending Mobile Location Analytics, Eastern Europe, Forecast: 2011 to 2016
  4. Total Spending Mobile Location Analytics, Asia-Pacific, Forecast: 2011 to 2016
  5. Total Spending Mobile Location Analytics, North America, Forecast: 2011 to 2016
  6. Total Spending Mobile Location Analytics, Latin America, Forecast: 2011 to 2016
  7. Total Spending Mobile Location Analytics, Middle East, Forecast: 2011 to 2016
  8. Total Spending Mobile Location Analytics, Africa, Forecast: 2011 to 2016

Charts

  1. Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
  2. Total Spending Mobile Location Analytics, World Market, Forecast: 2011 to 2016
  3. Total Spending Mobile Location Analytics, Western Europe, Forecast: 2011 to 2016
  4. Total Spending Mobile Location Analytics, Eastern Europe, Forecast: 2011 to 2016
  5. Total Spending Mobile Location Analytics, Asia-Pacific, Forecast: 2011 to 2016
  6. Total Spending Mobile Location Analytics, North America, Forecast: 2011 to 2016
  7. Total Spending Mobile Location Analytics, Latin America, Forecast: 2011 to 2016
  8. Total Spending Mobile Location Analytics, Middle East, Forecast: 2011 to 2016
  9. Total Spending Mobile Location Analytics, Africa, Forecast: 2011 to 2016
  10. Total Spending Mobile Location Analytics
  11. Total Spending Mobile Location Analytics
  12. Total Spending Mobile Location Analytics
  13. Total Spending Mobile Location Analytics
  14. Total Spending Mobile Location Analytics
  15. Total Spending Mobile Location Analytics
  16. Total Spending Mobile Location Analytics
  17. Total Spending Mobile Location Analytics