Connected Car: Market Shares, Awareness, Service Preferences, Usage Patterns, and Willingness to Pay Image

Connected Car: Market Shares, Awareness, Service Preferences, Usage Patterns, and Willingness to Pay

Purchase

In April 2011 ABI Research conducted a multi-country telematics survey completed by 1500 respondents in the US, UK, France, Germany, Japan, and China. Questions covered awareness and interest levels in connected car service categories and individual applications, usage patterns, satisfaction, willingness to pay, form factors, user interfaces and safety issues. One of the major findings coming out of the survey was the high awareness about and interest in safety and security services as opposed to infotainment, convenience and cost-saving features. At the same time more than 80% of non-users have either never heard about telematics or if they have, do not know much about it, illustrating that awareness about connected car services is still very low, even in countries where connected car solutions have been offered for many years. The automotive industry is facing a huge challenge explaining the benefits offered by this technology.

Table of Contents

  • Methodology

Charts

  1. Vehicles Owned/Leased
  2. Brand of Vehicle (United States)
  3. Brand of Vehicle (United Kingdom)
  4. Brand of Vehicle (Germany)
  5. Brand of Vehicle (France)
  6. Brand of Vehicle (Japan)
  7. Brand of Vehicle (China)
  8. Year of Vehicle
  9. Telematics System in Vehicle(s)?
  10. Telematics Systems in Use (United States)
  11. Telematics Systems in Use (United Kingdom)
  12. Telematics Systems in Use (Germany)
  13. Telematics Systems in Use (France)
  14. Telematics Systems in Use (Japan)
  15. Telematics Systems in Use (China)
  16. Overall Satisfaction with Current Telematics System
  17. Currently in Free Trial Period for Telematics?
  18. Likelihood of Paying for Service at End of Free Period
  19. Frequency of Using Telematics System in Car
  20. Summary: Use of Safety and Security Features Daily or More Often
  21. Summary: Never Use Safety and Security Features
  22. Summary: Don't Have Safety and Security Features
  23. Summary: Convenience Features Used Daily or More Often
  24. Summary: Convenience Features Never Used
  25. Summary: Do Not Have Convenience Features
  26. Summary: Cost Saving Features Used Daily or More Often
  27. Summary: Cost Saving Features Never Used
  28. Summary: Do Not Have Cost Saving Features
  29. Summary: Infotainment Features Used Daily or More Often
  30. Summary: Infotainment Features Never Used
  31. Summary: Do Not Have Infotainment Features
  32. Familiarity with Telematics Systems for Cars
  33. Awareness of Telematics Offers (Among Non-users in the United States)
  34. Awareness of Telematics Offers (Among Non-users in the United Kingdom)
  35. Awareness of Telematics Offers (Among Non-users in France)
  36. Awareness of Telematics Offers (Among Non-users in Germany)
  37. Awareness of Telematics Offers (Among Non-users in Japan)
  38. Awareness of Telematics Offers (Among Non-users in China)
  39. Overall Interest in Getting Telematics Services in the Future
  40. Summary: Extremely/Very Interested in Telematics Service Categories
  41. Summary: Extremely/Very Interested in Safety and Security Features
  42. Summary: Percent Extremely/Very Interested in Convenience Features
  43. Summary: Percent Extremely/Very Interested in Cost Saving Features
  44. Summary: Percent Extremely/Very Interested in Infotainment Features
  45. Main Reasons for Not Using Telematics Services
  46. Summary: Percent Assigning #1 Ranking to Telematics Configuration (1=Most Preferred, 4=Least Preferred)
  47. Summary: Percent Assigning #4 Ranking to Telematics Configuration (1=Most Preferred, 4=Least Preferred)
  48. Ways in Which Those Interested in Telematics Services Would Like to Interact with Services
  49. Maximum Monthly Fee Willing to Pay for Telematics Services (United States)
  50. Maximum Monthly Fee Willing to Pay for Telematics Services (United Kingdom)
  51. Maximum Monthly Fee Willing to Pay for Telematics Services (Germany)
  52. Maximum Monthly Fee Willing to Pay for Telematics Services (France)
  53. Maximum Monthly Fee Willing to Pay for Telematics Services (Japan)
  54. Maximum Monthly Fee Willing to Pay for Telematics Services (China)
  55. Preferred Way of Paying for Telematics Services
  56. Maximum Hardware and Installation Cost Willing to Pay (United States)
  57. Maximum Hardware and Installation Cost Willing to Pay (United Kingdom)
  58. Maximum Hardware and Installation Cost Willing to Pay (Germany)
  59. Maximum Hardware and Installation Cost Willing to Pay (France)
  60. Maximum Hardware and Installation Cost Willing to Pay (Japan)
  61. Maximum Hardware and Installation Cost Willing to Pay (China)
  62. Willing to Receive Relevant Advertising on Telematics System in Return for Lower Prices or Free Services?
  63. Importance of Telematics Features When Purchasing a New Car
  64. Likelihood of Considering Switching Car Brands If Offered Free Telematics Services With the New Brand
  65. Would You Consider Having an Aftermarket Telematics System Installed in Your Current Car?
  66. Does Accessing Telematics Services Create Driver Distraction and Increased Risk of Accidents?
  67. Importance of Being Able to Download New Apps/Features to Car's Telematics System
  68. Do You Own a Smartphone?
  69. Smartphone Brand Used
  70. Smartphone Operating System Used
  71. Frequency of Downloading Applications to Smartphone
  72. Country
  73. Age
  74. Gender
  75. Number of Children in Household Under Age 18
  76. Anticipated 2011 Personal Income (United States)
  77. Anticipated 2011 Personal Income (United Kingdom)
  78. Anticipated 2011 Personal Income (Germany)
  79. Anticipated 2011 Personal Income (France)
  80. Anticipated 2011 Personal Income (Japan)
  81. Anticipated 2011 Personal Income (China)