Portable Electronics Device Ownership

Purchase

ABI Research’s Bi-Annual Consumer Technology Barometer: Mobile (US: Q1 '2011) is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer mobility market. In March 2011, 2000 US consumers completed a comprehensive online questionnaire that gathered detailed usage information, and next six-month purchase intentions (including purchase drivers and brands under consideration) for mobile phones, smartphones, and tablets. Usage and perceptions of mobile money services, mobile advertising, location-based services, and multi-device data sharing plans were also covered in the survey.

Table of Contents

Table of Contents

  • Methodology

Charts

  1. Percent of Respondents with One or More of the Device
  2. Percent of Respondents Who Use Each Device Daily or More Often
  3. Business Versus Personal Use of a Single Mobile Phone or Smartphone
  4. Business Versus Personal Use of Multiple Mobile Phones or Smartphones
  5. Ways in Which Smartphone is Used
  6. Primary Mobile Phone/Smartphone Features
  7. Activities Done at Least Monthly on a Mobile Phone or Smartphone
  8. Activities Done Once a Day or More Often on Mobile Phones or Smartphones
  9. Social Networking Services Accessed from Mobile Phone or Smartphone
  10. Mobile Phones or Smartphones as Preferred Devices for Social Networking Activities
  11. Non-voice Activities on Mobile Phones or Smartphones
  12. Interest in Non-voice Activities on Mobile Phones or Smartphones (Extremely or Very Interested)
  13. Types of Apps Downloaded or Would Be Interested in Downloading
  14. Likelihood of Downloading Apps (Definitely or Probably)
  15. Have You Ever Clicked on an Advertisement on a Mobile Phone?
  16. Actions Taken as Result of Viewing or Clicking an Ad on a Mobile Phone
  17. Likelihood of Allowing Location to Be Used by a Third Party
  18. Perceived Security of Mobile Phone for Transmitting and Receiving Sensitive Data
  19. Mobile Money Services Currently Used
  20. Mobile Money Services Likely to Use in the Next Six Months
  21. Frequency of Using Mobile Phone/Smartphone to Access the Internet, Check Email, and/or Watch Videos When at Home
  22. Type of Connection Used to Access the Internet, Check Email, and/or Watch Videos When at Home
  23. Interest in Using a Faster 4G Network
  24. Activities Done on a Mobile Phone in the Past Three Months
  25. Type of Connection/Media File Used to Exchange Media Content with Another Mobile Phone
  26. Type of Connection/Media File Used to View/Play Media Content from a Mobile Phone on a Computer
  27. Type of Connection/Media File Used to Access Computer Remotely from a Mobile Phone
  28. Type of Connection/Media File Used to View/Play Media Content from a Mobile Phone on a TV
  29. Type of Connection/Media File Used to Control a Computer Locally from a Mobile Phone
  30. Type of Connection/Media File Used to Use a Mobile Phone as a Controller for a Video Game
  31. Type of Connection/Media File Used to Remotely Control a Presentation with a Mobile Phone
  32. Type of Connection/Media File Used to Remotely Control a TV with a Mobile Phone
  33. Type of Connection/Media File Used to Remotely Control a Set Top Box with a Mobile Phone
  34. Type of Connection/Media File Used to Remotely Control a DVR with a Mobile Phone
  35. Type of Connection/Media File Used to Remotely Control Multiple Devices with a Mobile Phone
  36. Type of Connection/Media File Used to Remotely Control an Audio/Stereo System with a Mobile Phone
  37. Type of Connection/Media File Used to Remotely Control a Digital Camera with a Mobile Phone
  38. Type of Connection/Media File Used to Remotely Control Automotive Applications with a Mobile Phone
  39. Type of Connection/Media File Used to Remotely Control Surveillance Cameras with a Mobile Phone
  40. Type of Connection/Media File Used to Remotely Control a Security System with a Mobile Phone
  41. Type of Connection/Media File Used to Remotely Control Lighting with a Mobile Phone
  42. Do Other Members of the Household Have Mobile Devices?
  43. Interest in Multi-device Data Sharing Plan
  44. Amount Willing to Pay Per Device for a Multi-device Data Sharing Plan
  45. Reasons Not Interested in a Multi-device Data Sharing Plan
  46. Brand(s) of Tablets Owned
  47. Activities Performed on Tablet
  48. Portable Electronic Devices Intended to be Purchased in the Next Six Months
  49. Important Features in the Tablet Purchase Decision (Critical or Very Important)
  50. Type of Tablets Being Considered for Purchase in the Next Six Months
  51. Brand of Tablet Most Likely to Consider Purchasing
  52. Important Features in the Mobile Phone Purchase Decision (Critical or Very Important)
  53. Important Features in the Smartphone Purchase Decision (Critical or Very Important)
  54. Brands of Smartphones Most Likely to Consider Purchasing
  55. Age
  56. Gender
  57. State of Residence
  58. Residence Locations (US Census Regions and Divisions)
  59. Number of People in Household
  60. Number of Children Under Age 18 in Household
  61. Last Year of School Completed
  62. Occupational Status
  63. Occupation
  64. Anticipated 2011 Personal Annual Pre-tax Income
  65. Ethnicity
  66. Role in Making Household's Computer and Home Electronics Product Purchases