"Green" Handsets

This study offers the complete set of results from ABI Research's October 2009 survey regarding US consumer attitudes about and awareness of green handsets and green handset initiatives. Results from the survey offer insight into US consumers' familiarity with green handsets and the importance of green issues in purchasing decisions, as well as consumer attitudes and preferences for handset recycling.

Table of Contents

  • Methodology
  • Summary: Familiarity with Green or Eco- Friendly Handsets
  • Familiarity with Green or Eco-Friendly Handsets
  • Summary: Attitudes Towards Green Handsets
  • Attitudes Towards Green Handsets
  • Summary: Handset Recycling Programs & Handset Recycling
  • Attitudes Towards Handset Recycling Programs
  • Handset Recycling
  • Summary: Method of Handset Recycling Used/Likely to Use
  • Method of Handset Recycling Used/Most Likely to Use
  • Global Handset Recycling Forecast
  • Summary: Impact of ‘Green’ Initiatives on Mobile Services Purchasing. Summary: Impact of ‘Green' Initiatives on Mobile Services Purchasing
  • Likelihood to Purchase Mobile Services from a Green Operator
  • Summary: Impact of Green Initiatives on Mobile Services Purchasing (March ‘09 vs. July ’09). Summary: Impact of Green Initiatives on Mobile Services Purchasing (March ‘09 vs. July '09)
  • Likelihood to Purchase Mobile Services from a Green Operator (March ’09 vs. July ‘09). Likelihood to Purchase Mobile Services from a Green Operator (March '09 vs. July ‘09)
  • Likelihood to Purchase Mobile Services from a Green Operator (March ’09 vs. July ‘09): By Age. Likelihood to Purchase Mobile Services from a Green Operator (March '09 vs. July ‘09): By Age
  • Summary: Demographics
  • Age
  • Number of People in Home
  • Marital Status
  • Description of Home Location
  • Gender
  • Anticipated 2009 Personal Pre-tax Income
  • Handset Disposal and Refurbishment

Charts

  1. Familiarity with Green or Eco-friendly Handsets
  2. Importance of Purchasing a Green Handset
  3. Attitudes Towards Handset Recycling Programs as a Favorable Means to Minimize the Environmental Impact of Handsets
  4. Have You Ever Recycled a Mobile Phone Handset?
  5. Methods of Handset Recycling Used
  6. Method of Handset Recycling Most Likely to Use
  7. Global Handset Recycling Forecast
  8. Likelihood to Purchase Mobile Services from an Operator Who Makes Use of Green Initiatives
  9. Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives (March '09 vs. July '09 Results)
  10. Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives (March '09 vs. July '09 Results)
  11. Likelihood to Purchase Mobile Services from an Operator Who Makes Use of 'Green' Initiatives(March '09 vs. July '09 Results)
  12. Age
  13. Number of People in Home
  14. Marital Status
  15. Description of Home Location
  16. Gender
  17. Anticipated 2009 Personal Pre-tax Income
  18. Handset Disposal and Refurbishment