Location Based Services: Boon or Bane for Businesses?

1Q 2011 | IN-1007387

M-commerce blurs the distinction between websites and bricks-and-mortar outlets, linking disparate operations and turning the Internet into a pivotal sales engine as well as a battelfield for the first time for many retailers. Is LBS the disruptive technology that will turn the retail business on its head? Or should we look upon LBS as a key driver (i.e., technological tool) in changing consumer behavior at retail?

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