INDEX

HTML5 for Mobile Devices and Tablets: Browsers and Applications

HTML5 is not a single technology, but a collection of improvements to HTML, the primary markup language of the Internet. It is essentially a major overhaul to the World Wide Web, with the intent of improving multimedia applications and redesigning the web for a much broader range of devices, particularly mobile devices. More than 25 innovative HTML5/advanced web features, discussed in more detail in this report, are in various stages of development and implementation. While the official line from the W3C is that the HTML5 standard will not be complete until 2020, ABI Research believes most of these 25 features will become widely used at varying intervals within the next 5-7 years. The introduction of HTML5 features will fundamentally, dramatically change the Web, as browsers will be able to access the computer's or mobile’s capabilities, such as file read/write, etc. The web will become smarter, more personalized, and intuitive. HTML5 features will enable the web to challenge native applications in terms of rich user experiences.

This report is a study of HTML5, measuring its impact on mobile devices, web developers, computing companies and other players in the Internet ecosystem. Drivers and barriers to the growth of HTML5 are explored. Forecasts include the market acceptance (via mobile devices) of 25 HTML5 features by region.

Table of Contents

  • Top Line Forecast
  • 1. EXECUTIVE SUMMARY
    • 1.1. Competitive Landscape
    • 1.2. HTML5 Features
    • 1.3. Eight HTML5 Features with Maximum Impact
    • 1.4. Mobile Browsers
    • 1.5. Mobile Browsers - Smartphones and Media Tablets
    • 1.6. Apple
    • 1.7. Google
    • 1.8. HTML5 Impact: Mobile Operators
    • 1.9. Reasons Not to Build MNO App Stores
    • 1.10. Drivers
    • 1.11. Barriers
    • 1.12. Market Forecasts
  • 2. CONCLUSIONS
    • 2.1. Mobile Is the Primary Focus of HTML5
    • 2.2. Mobile OS, Browsers Are at the Epicenter of HTML5 Growth
    • 2.3. Apple Will Be Strengthened through HTML5 Innovation
    • 2.4. Google and Android Could Lose Ground in OS Market Share
    • 2.5. HTML5 Innovation and Adoption Will Progress in Front of the Standard
    • 2.6. HTML5 Features Will Reach Mass-market Adoption Sooner Rather than Later
    • 2.7. New Business Opportunities Involving the Web Will Explode
    • 2.8. HTML5 Will Shift Business Away from App Stores
    • 2.9. HTML5 Growth Means New Opportunities for MNOs
  • 3. RECOMMENDATIONS
    • 3.1. Retailers, Brand Marketers and Content Providers - Educate Yourselves
    • 3.2. Android, Microsoft OEMs - Do Not Differentiate for the Sake of HTML5 Delivery
    • 3.3. For the Sake of Android, Google Needs to Unify Its HTML5 Position
    • 3.4. MNOs - Build Your APIs
  • 4. HTML5 BASICS
    • 4.1. General Definitions
    • 4.2. Advanced Web Technologies
    • 4.3. HTML5
    • 4.4. HTML5 Features and Standards
    • 4.5. The Impact of HTML5
    • 4.6. Desktop Influence Wanes
    • 4.7. Why Are These Technologies Potentially Important to Mobile?
    • 4.8. Features
    • 4.9. Graphics
    • 4.10. Multimedia
    • 4.11. Forms
    • 4.12. User Interactions
    • 4.13. Data Storage
    • 4.14. Sensors and Hardware Integration
    • 4.15. Network
    • 4.16. Communication
    • 4.17. Packaging
    • 4.18. Performance and Optimization
    • 4.19. Software Requirements
    • 4.20. Hardware Requirements
    • 4.21. Devices Affected
  • 5. COMPETITIVE LANDSCAPE
    • 5.1. Current Landscape for Features
    • 5.2. Graphics
    • 5.3. Multimedia
    • 5.4. User Interactions
    • 5.5. Data Storage
    • 5.6. Sensors and Hardware Integration
    • 5.7. Network
    • 5.8. Communication
    • 5.9. Packaging
    • 5.10. Performance and Optimization
    • 5.11. Review - Eight Features With Maximum Impact
    • 5.12. Mobile Browsers
    • 5.13. State of the Union for Mobile Browsers
    • 5.14. Mobile Browsers - Smartphones and Media Tablets
    • 5.15. Apple
    • 5.16. Google
    • 5.17. Microsoft and Nokia
    • 5.18. Research In Motion
    • 5.19. Bada
    • 5.20. Opera
    • 5.21. Mozilla
    • 5.22. Mobile Browsers - Enhanced Phones
    • 5.23. ACCESS
    • 5.24. Myriad Group
    • 5.25. Early HTML5 Impact - Web Developers
    • 5.26. Gaming
    • 5.27. HTML5 Impact - Mobile Operators
    • 5.28. Reasons Not to Build MNO App Stores
    • 5.29. Other Key Players
    • 5.30. AppMobi
    • 5.31. Frameworks
    • 5.32. Sencha
  • 6. MARKET FORECASTS
    • 6.1. Forecast Methodology
    • 6.2. Notes on Forecasts
    • 6.3. Market Forecasts - Installed Base of Mobile Devices with HTML5 Browsers
    • 6.4. Global View
    • 6.5. Western Europe
    • 6.6. Eastern Europe
    • 6.7. Asia Pacific
    • 6.8. United States
    • 6.9. Canada
    • 6.10. Latin America
    • 6.11. Middle East
    • 6.12. Africa
    • 6.13. Market Forecasts - Subscribers Using HTML5 Features on Mobile Devices, by Feature
    • 6.14. Global View
    • 6.15. Market Acceptance of HTML5
    • 6.16. Subscribers Using HTML5 Features on Mobile Devices, by Feature, Regional Differences
    • 6.17. Web Developers - Which Ones Are Important?
    • 6.18. Western Europe
    • 6.19. Eastern Europe
    • 6.20. Asia Pacific
    • 6.21. United States
    • 6.22. Canada
    • 6.23. Latin America
    • 6.24. Middle East
    • 6.25. Africa
  • 7. COMPANY DIRECTORY
  • 8. ACRONYMS
    • 8.1. Sources and Methodology
    • 8.2. Notes

Charts

  1. Subscribers Using HTML5 Features On Mobile Devices, By Feature World Market, Forecast: 2011 to 2016
  2. Installed Base Mobile Devices with HTML5 Browsers World Market, Forecast, By Device: 2011 to 2016
  3. Subscribers Using Selected HTML5 Features on Mobile Devices
  4. Selected HTML5 Features Used As Percentage of Mobile Devices with Percentage HTML5 Capability in Browsers
  5. Installed Base Mobile Devices with HTML5 Browsers
  6. Installed Base Mobile Devices with HTML5 Browsers
  7. Installed Base Mobile Devices with HTML5 Browsers
  8. Installed Base Mobile Devices with HTML5 Browsers
  9. Installed Base Mobile Devices with HTML5 Browsers
  10. Installed Base Mobile Devices with HTML5 Browsers
  11. Installed Base Mobile Devices with HTML5 Browsers
  12. Installed Base Mobile Devices with HTML5 Browsers
  13. Installed Base Mobile Devices with HTML5 Browsers
  14. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  15. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  16. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  17. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  18. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  19. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  20. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  21. Subscribers Using HTML5 Features on Mobile Devices, by Feature
  22. Subscribers Using HTML5 Features on Mobile Devices, by Feature

Figures

  1. Firefox 4.0 on Android
Purchase Preview

Research Information

  • Price Log in to view pricing
  • Publish Date 2Q 2011
  • Research Type Research Report Report
  • Code RR-HTML5-11
  • Pages 54
  • Tables 20
  • Charts 22
  • Figures 1
  • File Formats Excel PDF Powerpoint

Related News