The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
At CeBIT 2011 in Hannover, Germany it was ITIS Holdings company MILE Traffic and Travel's turn to announce a major car OEM win: BMW. ITIS’s PrecisionTrafficTM solution will initially be available in Germany on all new BMW models starting in September. It is based on anonymous signaling and mobile location data from more than 17 million mobile devices provided by Telefonica O2 Germany. This follows an earlier announcement from INRIX, which is providing pan-European traffic information to Audi.