The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Wi-Fi is not going anywhere for a very long time. It is being adapted to new applications constantly – not only so it can maintain its relevance, but also because of demand. MIMO configurations of 802.11n – from no MIMO (1X1) to full 4X4 MIMO – provide flexibility from low cost to high performance. Wi-Fi Direct allows devices without Bluetooth to form direct connections with each other without relying on a Wi-Fi access point. When needed, Bluetooth 3.0 can leverage Wi-Fi to form a faster connection. Several years from now, 802.11ac and 802.11ad / WiGig will provide much faster speeds in the 5 GHz and 60 GHz spectrum, respectively, opening the door to even more applications and further cementing their place in various devices.