The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Continua Health Alliance has entered into an agreement with the Wi-Fi Alliance to facilitate and promote the Wi-Fi networking standard in connected health applications. The agreement brings two key industry groups together to review each group’s specifications and guidelines jointly. It will also help move Wi-Fi support into personal health and fitness applications originally dominated by proprietary communication protocols, but subsequently standardized on Continua’s ZigBee and Bluetooth Low Energy offerings. Continua’s effort with the Wi-Fi Alliance means that those technologies will increasingly face Wi-Fi, and most notably Low-power Wi-Fi, for wireless sensor communication as a competitor in this emerging market space.