A new category of ultra-mobile computing devices is starting to gain awareness and appeal to the mass market. The media tablet, which began to gain traction in 2010, will come into its own in 2011 and beyond. While laptops are focused on productivity, and mobile phones are still primarily about communication, the main focus of media tablets is entertainment. This study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands.