Media Tablets

A new category of ultra-mobile computing devices is starting to gain awareness and appeal to the mass market. The media tablet, which began to gain traction in 2010, will come into its own in 2011 and beyond. While laptops are focused on productivity, and mobile phones are still primarily about communication, the main focus of media tablets is entertainment. This study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. Overview
    • 1.2. Market Drivers
    • 1.3. Market Inhibitors
    • 1.4. Key Findings and Strategic Recommendations
    • 1.5. Top-Line Forecast
  • 2. MARKET ISSUES
    • 2.1. Definitions
    • 2.2. Device Segmentation
    • 2.3. Distribution and Sales Channels
    • 2.4. Operator Interest and Early Media Tablet Dissatisfaction
    • 2.5. Go-to-Market Strategies
    • 2.6. Average Sales Price
    • 2.7. Market Drivers
    • 2.8. Market Inhibitors
    • 2.9. Use Cases
    • 2.10. Segments
    • 2.11. Consumer Awareness and Adoption of Media Tablets
    • 2.12. Consumer versus Business Use
  • 3. TECHNOLOGY ISSUES
    • 3.1. Features/Functionality
    • 3.2. Display Size / Resolution
    • 3.3. Connectivity Options
    • 3.4. Operating Systems
    • 3.5. Processors
  • 4. KEY INDUSTRY PLAYERS
    • 4.1. Apple Inc.
    • 4.2. Archos
    • 4.3. Dell Computers, Inc.
    • 4.4. Hewlett-Packard (HP)
    • 4.5. LG Electronics Inc.
    • 4.6. Motorola Mobility Inc.
    • 4.7. Research in Motion Ltd (RIM)
    • 4.8. Samsung Electronics Co Ltd
    • 4.9. ViewSonic
  • 5. MARKET FORECASTS
    • 5.1. Methodology
    • 5.2. General Methodology
    • 5.3. Regional Definitions
    • 5.4. Asia-Pacific
    • 5.5. North America
    • 5.6. Latin America
    • 5.7. Western Europe
    • 5.8. Eastern Europe
    • 5.9. Middle East and Africa
    • 5.10. Assumptions
    • 5.11. Market Segment Forecasts
    • 5.12. Media Tablet Shipment Scenarios
    • 5.13. Media Tablet Unit Shipments by Region
    • 5.14. Media Tablet Shipments by Country, North America
    • 5.15. WWAN-enabled Media Tablet Shipments by Country, North America
    • 5.16. Media Tablet End-User Device Revenues by Region
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
    • 7.1. Scope of Study
    • 7.2. Sources and Methodology
    • 7.3. Notes

Tables

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  1. Media Tablet Shipments by Region, World Market, Forecast: 2009 to 2016
  2. Media Tablet Shipments Scenarios, World Market, Forecast: 2011 to 2016
  3. Annual Media Tablet Shipments by Purchasing Entity, World Market, Forecast: 2009 to 2016
  4. Media Tablet Shipments by Platform, World Market, Forecast: 2009 to 2016
  5. Media Tablet Shipments by OS, World Market, Forecast: 2009 to 2016
  6. Media Tablet Shipments with Wireless WAN, World Market, Forecast: 2009 to 2016
  7. Media Tablet Shipments by WWAN Air Interface, World Market, Forecast: 2009 to 2016
  8. Media Tablet Shipments by Connectivity (WLAN, WPAN, GPS), World Market, Forecast: 2009 to 2016
  9. Media Tablet Shipments by Connectivity (Keyboard, Keypad), World Market, Forecast: 2009 to 2016
  10. Media Tablet Shipments by Form Factor, Screen Size, World Market, Forecast: 2009 to 2016
  11. Media Tablet Shipments by Form Factor, Display Resolution, World Market, Forecast: 2009 to 2016
  12. Media Tablet Distribution Channels, World Market, Forecast: 2009 to 2016
  13. End-User ASP Trend for Media Tablets, World Market, Forecast: 2009 to 2016
  14. Media Tablet End-User Price Band Mix, World Market, Forecast: 2009 to 2016
  15. Media Tablet Revenue by Region, World Market, Forecast: 2009 to 2016
  16. Media Tablet Revenue by Platform, World Market, Forecast: 2009 to 2016
  17. Media Tablet Revenue by OS (based on ASP; not vendor-specific), World Market, Forecast: 2009 to 2016
  18. Media Tablet Revenue by WWAN Air Interface, World Market, Forecast: 2009 to 2016
  19. Media Tablet Revenues by Connectivity (WLAN, WPAN, GPS), World Market, Forecast: 2009 to 2016
  20. Media Tablet Revenue by Distribution Channel, World Market, Forecast: 2009 to 2016
  21. Media Tablet Shipments by Country, North America, Forecast: 2009 to 2016
  22. WWAN-enabled Tablets by Country, North America, Forecast: 2009 to 2016
  23. Apple iPad Shipment Scenarios, World Market, Shipments: 2010 to 2011
  24. Media Tablet Vendor Share, World Market, Shipments: 2009 to 2010

Charts

  1. Annual Media Tablet Shipments, World Market, 2009 to 2016
  2. 2010 Media Tablet Vendor Share
  3. Media Tablet Unit Shipments, World Market, Forecast: 2009 to 2016
  4. Media Tablet End-User Price Band Mix, World Market, Forecast: 2011 to 2016
  5. Interest in Purchasing a Media Tablet
  6. Reasons Not Interested in Purchasing a Media Tablet
  7. Media Tablet Unit Shipments
  8. Media Tablet End-User Price Band Mix

Figures

  1. Cydle Multipad M7
  2. Determining Business Use Cases
  3. Apple iPad
  4. Apple iPad 2
  5. Archos 70 Internet Tablet
  6. Dell Streak 7
  7. HP TouchPad
  8. T-Mobile USA G-Slate by LG
  9. Motorola Xoom Tablet
  10. RIM BlackBerry PlayBook
  11. Samsung Galaxy Tab 7-inch
  12. ViewSonic ViewPad 10
  13. Regional Map of the World