The Wearables and Devices sector delivers detailed analysis of the smartphone, tablet, and wearables industries with research extending from the underpinning enabling technologies implemented in future mobile devices to the demand and supply dynamics at work in the world’s markets. While these mobile devices create the largest global consumer electronics market, providing myriad opportunities, it also provides some of the toughest challenges for vendors as segments of the market mature. To counter this development, the practice provides an understanding of the next phase of growth in the mobile devices sector utilizing key segmentations, market data, and forecasts. Essential research areas to aid this understanding includes enterprise applications, mobile broadband adoption, the effects of new developing business models, demand shifts to the replacement market, the transformative impact of core enabling technologies (such as flexible displays, energy harvesting, array cameras, and smart biometrics), and new revenue opportunities in modular devices and smart accessories.
Given the current uncertain economic climate, companies particularly need to understand their customers’ needs and effectively communicate product benefits to them if they want to meet their sales goals. However, not all customers are alike, so identifying the best prospects for products and services is an essential first step in the process. As someone who conducts quantitative primary research studies for a living, I am a proponent of looking for answers in data. Commonly-used demographic criteria in consumer marketing and targeting include age, income, geographic location, and last but not least, gender. I say “last but not least” because although women represent 51% of the population, it is estimated that they purchase or influence the purchase of 80% of all consumer goods. So a question that companies who make and sell consumer goods should be asking is: What do women want?