The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The days of static Point-of-Interest (POI) databases are numbered. Navigation device users are no longer willing to search a limited off-line database, choose a restaurant, arrive, and then find that the restaurant is out of business. What they require is a continuously updated, on-line geo-database fed by a variety of sources that range from official, premium content to free, crowd-sourced information. The key is dynamic information combined with the social dimension – rankings and recommendations from community members. Next-generation location-based content, which represents the key to unlock real value for the end user, might well become the next battle ground in the navigation and location industry. While there is no lack of innovative companies exploring this new paradigm, the road to an all encompassing Geo-Web will be long and difficult.