The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Do consumers have to make a choice between Wi-Fi and household devices, such as baby monitors? Ofcom, a UK regulatory group, focuses its enforcement efforts in three areas: broadcasting, telecom, and protecting the airwaves. It has done some fine work in protecting its citizens. Recently it decided to look into possible interference issues with Wi-Fi and commissioned Mass Consultants to conduct surveys and tests and write a report on the matter. The report has now been published and some UK publications have sensationalized the results. One PC-oriented magazine suggested that baby monitors and wireless TV signals might kill off Wi-Fi in urban areas. Having to choose between keeping a baby safe and accessing the Internet wirelessly might make exciting reading, but a National Enquirer approach could do serious damage to a Wi-Fi industry that faces the same recessionary pressures as do other industries. What does a look at the report itself reveal?`