The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Digital maps remain the cornerstone of navigation, LBS, and telematics services and solutions; however, more than a year after the eye-catching acquisitions of Tele Atlas and NAVTEQ by TomTom and Nokia, the hype about the role of digital maps is waning. In fact, the exorbitant amounts of money paid for Tele Atlas and NAVTEQ has cut deep into the profitability of both TomTom and Nokia. TomTom is already writing off more than $1 billion of its Tele Atlas asset as goodwill impairment, as the valuation of Tele Atlas at the time of the acquisition can no longer be sustained. At the same time, the expected returns of these acquisitions have been disappointing as PND sales are saturating, and a lot of the growth in next generation LBS services only offers limited map licensing revenue opportunities due to mounting price pressure from vendors offering free services. This ABI Research white paper describes the current state of the digital mapping industry and future business models.