The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
One of the more memorable movie lines is Richard Dreyfuss’s wry comment when he sees the damage that Jaws has done in the movie by the same name: “We’re going to need a bigger boat.” In much the same way, companies have been waging a war against security threats of all kinds. In this arms race, the criminals often appear to be winning. Even when a company buys a tool that provides them with the firepower to keep intruders out, IT personnel often have neither the time nor the expertise to use the tool effectively. On the other hand, the fourteen-year-old expert hacker in Bulgaria does not have a job and is too young to drive, so he has all the time in the world.