The Wearables and Devices sector delivers detailed analysis of the smartphone, tablet, and wearables industries with research extending from the underpinning enabling technologies implemented in future mobile devices to the demand and supply dynamics at work in the world’s markets. While these mobile devices create the largest global consumer electronics market, providing myriad opportunities, it also provides some of the toughest challenges for vendors as segments of the market mature. To counter this development, the practice provides an understanding of the next phase of growth in the mobile devices sector utilizing key segmentations, market data, and forecasts. Essential research areas to aid this understanding includes enterprise applications, mobile broadband adoption, the effects of new developing business models, demand shifts to the replacement market, the transformative impact of core enabling technologies (such as flexible displays, energy harvesting, array cameras, and smart biometrics), and new revenue opportunities in modular devices and smart accessories.
ABI Research estimates there are approximately more than fifty mobile device manufacturers worldwide. When excluding the top-five vendors, the remaining manufacturers account for only 20% of the total handset market. Indeed, the mobile handset marketplace, despite its volumes and sexy profile, is a brutally competitive marketplace. Handset manufacturers face many challenges in terms of retaining or gaining market share, and thus are constantly looking for ways to differentiate their products. One question that comes to mind is: Do operator-branded handsets offer a new, quick route to market share?