The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
After more than a decade of location technology, turn-by-turn navigation remains the most well-known application. More importantly, it is one that users are prepared to purchase. Up until now, navigation has maintained its position as a premium service. This is about to change, however, driven by increasing levels of competition as navigation is adopted by the mass market. Free, ad-funded handset-based navigation has made its appearance in Europe, PNDs are now available for less than $100, and in-dash navigation is breaking through the €500 barrier in Europe. The recent economic downturn will only accelerate this trend. How will this development affect the location industry?