The automotive industry is shifting its attention away from infotainment to focus on transformative technologies that will enable the Mobility as a Service paradigm to spring to life. Third-party platforms like CarPlay and Android Auto increasingly dominate the industry as it explores the benefits of ADAS, V2X, 5G connectivity, AI, AR, driverless vehicles, electrification, and IoT. And the future starts now, with the new car and ride sharing economy already evolving to take Uberization to the next level with driverless taxis and multimodal transportation. In the shorter term, car-to-cloud vehicle sensor data crowdsourcing for traffic, parking, weather and map services and cloud-to-car Over the Air Updates for life cycle and cyber security management are critical focus areas. Commercial vehicle technology is evolving from aftermarket fleet telematics to embedded connectivity, active safety and ADAS, platooning and ultimately autonomous trucks.
After more than a decade of location technology, turn-by-turn navigation remains the most well-known application. More importantly, it is one that users are prepared to purchase. Up until now, navigation has maintained its position as a premium service. This is about to change, however, driven by increasing levels of competition as navigation is adopted by the mass market. Free, ad-funded handset-based navigation has made its appearance in Europe, PNDs are now available for less than $100, and in-dash navigation is breaking through the €500 barrier in Europe. The recent economic downturn will only accelerate this trend. How will this development affect the location industry?