The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Two trends are currently underway in the M2M industry: 1) the facilitation of easier application development by corporate customers in a shift away from third-party application development; and 2) the deployment of application development tools by technology vendors at different levels of the M2M value chain. To this end, Numerex, a provider of cellular connectivity to the M2M industry, introduced its Foundation Application Software Technology (FAST) application development platform in January 2009. The introduction of such a platform is indicative of the changes occurring in the industry. This Insight examines these trends and the impact they are having on the M2M vendor landscape.