The traditional telco model, which was to deliver voice and messaging services to consumers and businesses, is terminally ill. While the voice and messaging segment is still the most important source of operator revenue, the future of the industry is in the provision of data. More subscribers are accessing more applications on more devices than ever, so the demand for data service will just continue growing. At the same time, it is worth bearing in mind that from the operators’ viewpoint the data surge can be a good thing only if they can monetize the consumption.
This study examines the non-voice, non-SMS/MMS traffic transferred over mobile data networks. The qualitative part of the report describes and summarizes the market and technology trends affecting the volumes and the compositions of such data, while the quantitative part provides numeric forecasts on the selected parameters for the period of 2011-2016. The data traffic is measured and broken down by geographic region, type of device, type of application, and wireless protocol.