The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
In September, Skyhook Wireless issued a statement that it had filed two lawsuits against Google, pertaining to infringement of four patents and “business interference”. The latter relates to two agreements that Skyhook Wireless has in place with Motorola and “Company B”, largely believed to be Samsung. Both companies have licensed Skyhook’s positioning software on devices supporting Google’s Android OS platform. Google, which has developed its own free Wi-Fi location technology, is accused of forcing these manufacturers to use its solution through a number of unfair practices. So why is Google going to such great lengths to impede Skyhook? Surely, it doesn’t matter what location technology is used?