Mobile advertising is ready to boom. In the past year mobile ad spending has accelerated as more advertisers have come to realize their prospects are increasingly reachable via mobile devices. Advertisers can no longer afford to ignore mobile and it is time to open up the budget with a mobile strategy.
But there is a problem: many advertisers need help formulating a strategy. This report provides that help in the form of current best practices for advertisers ready to embrace mobile advertising. It also presents key trends for mobile advertising and spending forecasts for the next five years.