Mobile Social Networking

While the early adopters of mobile social networking were tech-savvy and relatively affluent smartphone owners, there are now more and more users coming aboard for whom mobile is the only regular form of access to social networking. Mobile phone ownership gave these people access to personal telecommunication, and mobile Internet connectivity is taking that communication to a whole new level. Besides making the world a more connected place, social networks have also added a social dimension to the ongoing data revolution. Social data can be used by marketers to refine and target their messages. Distributors of digital content can use them to figure out what people like to see and hear. And even banks could draw on them to help decide on whether or not an individual is worth lending money. All these uses of data, and many more, have in turn created an entirely new growth industry in social analytics. This study focuses on social networking on mobile handsets. The qualitative part of the study describes how mobile usage impacts the way consumers access social networking services and what these changes means to the services and companies that rely on them. There is also an overview of related competitive and technological issues, with special emphasis on social analytics. The quantitative part provides market forecasts on user bases and end-user revenues, broken down by geographic regions and selected countries. It also presents data on relevant consumer trends gathered by ABI Research’s Bi-Annual Consumer Technology Barometer, which was conducted in seven countries (China, France, Germany, India, South Korea, the United Kingdom, and the United States) during the third quarter of 2011.

Table of Contents

  • User Base Forecast
  • Mobile Use Cases in Social Networking
  • Inhibitors
  • Revenue Forecast
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. How Mobile Influences Social Networking Usage
    • 1.2. Mobile's Share of Social Networking Users
    • 1.3. Mobile's Share of Social Networking Revenues
    • 1.4. Interest in Social Networking Apps
    • 1.5. Uptake of Selected Social Networking Activities on Mobile
    • 1.6. Conclusions
  • 2. BUSINESS ISSUES
    • 2.1. How Mobile Influences Social Networking Usage
    • 2.2. Use Cases for Mobile Access
    • 2.3. Status Updates and Microblogging
    • 2.4. Communication
    • 2.5. Content Sharing and Viewing
    • 2.6. Entertainment
    • 2.7. Location Tagging
    • 2.8. Market Inhibitors for Mobile Social Networking
    • 2.9. Complexity of Real-life Networks
    • 2.10. Network Effect as Barrier to Entry
    • 2.11. Privacy and Security Concerns
  • 3. TECHNOLOGY ISSUES
    • 3.1. Social Media Analytics
    • 3.2. Social Network Analytics
  • 4. COMPETITIVE LANDSCAPE
    • 4.1. Social Network Developer
    • 4.2. Hardware Vendors
    • 4.3. Operating System Vendors
    • 4.4. Mobile Software Vendors
    • 4.5. Mobile Operators
  • 5. MARKET FORECASTS AND CONSUMER SURVEYS
    • 5.1. Definitions
    • 5.2. Forecast Methodology for User Base Forecasts
    • 5.3. Methodology for Revenue Forecasts
    • 5.4. Consumer Survey Methodology
    • 5.5. Share of Mobile Users of All Social Networking Users
    • 5.6. Share of Mobile of Social Networking Revenues
    • 5.7. Interest in Social Networking Apps
    • 5.8. Uptake of Selected Social Networking Activities on Mobile
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
    • 7.1. Scope of Study
    • 7.2. Sources and Methodology
    • 7.3. Notes

Tables

Log in or Register to view the structure of the tables below.

  1. Social Networking Site Users, World Market, Forecast: 2011 to 2016
  2. Mobile Social Networking Site Users, World Market, Forecast: 2011 to 2016
  3. Share of Mobile Users of All Social Networking Site Users, World Market, Forecast: 2011 to 2016
  4. Penetration of Social Networking Sites against Population, World Market, Forecast: 2011 to 2016
  5. Penetration of Mobile Social Networking Sites against Population, World Market, Forecast: 2011 to 2016
  6. Advertising Revenues for Social Networking Sites, World Market, Forecast: 2011 to 2016
  7. Virtual Goods Revenues for Social Networking Sites, World Market, Forecast: 2011 to 2016
  8. Total End-User Revenue from Advertising and Virtual Goods, World Market, Forecast: 2011 to 2016
  9. Annual End-User ARPU from Advertising and Virtual Goods, World Market, Forecast: 2011 to 2016
  10. Mobile Advertising Revenues for Social Networking Sites, World Market, Forecast: 2011 to 2016
  11. Mobile Virtual Goods Revenues for Social Networking Sites, World Market, Forecast: 2011 to 2016
  12. Total Mobile End-User Revenue from Advertising and Virtual Goods, World Market, Forecast: 2011 to 2016
  13. Annual Mobile End-User ARPU from Advertising and Virtual Goods, World Market, Forecast: 2011 to 2016
  14. Share of Mobile of All Social Networking Site Revenues, World Market, Forecast: 2011 to 2016
  15. Interest in Social Networking Apps vs. Other Apps - Germany, Germany, Consumer Survey: 2011
  16. Interest in Social Networking Apps vs. Other Apps - France, France, Consumer Survey: 2011
  17. Interest in Social Networking Apps vs. Other Apps - United Kingdom, United Kingdom, Consumer Survey: 2011
  18. Interest in Social Networking Apps vs. Other Apps - China, China, Consumer Survey: 2011
  19. Interest in Social Networking Apps vs. Other Apps - India, India, Consumer Survey: 2011
  20. Interest in Social Networking Apps vs. Other Apps - South Korea, South Korea, Consumer Survey: 2011
  21. Interest in Social Networking Apps vs. Other Apps - United States, United States, Consumer Survey: 2011
  22. Interest in Social Networking Apps - Cross-Country Comparison, Western Europe, Asia, and United States, Consumer Survey: 2011
  23. Uptake of Mobile Social Networking vs. Other Activities, United States, Consumer Survey: 2011
  24. Frequency of Mobile Social Networking by Age and Gender, United States, Consumer Survey: 2011
  25. Popularity of Selected Social Networking Services on Mobile by Age and Gender, United States, Consumer Survey: 2011
  26. Uptake of Selected Social Networking Activities on Mobile - Messaging and Profile Updates, United States, Consumer Survey: 2011
  27. Uptake of Selected Social Networking Activities on Mobile - Media Sharing, United States, Consumer Survey: 2011
  28. Uptake of Selected Social Networking Activities on Mobile - Content Viewing, United States, Consumer Survey: 2011

Charts

  1. Mobile Social Networking Users
  2. Mobile Social Networking Revenues
  3. Social Networking Site Users
  4. Mobile Social Networking Site Users
  5. Share of Mobile Users of All Social Networking Site Users
  6. Penetration of Social Networking Sites against Population
  7. Penetration of Mobile Social Networking Sites against Population
  8. Advertising Revenues for Social Networking Sites
  9. Virtual Goods Revenues for Social Networking Sites
  10. Total End-User Revenue from Advertising and Virtual Goods
  11. Annual End-User ARPU from Advertising and Virtual Goods
  12. Mobile Advertising Revenues for Social Networking Sites
  13. Mobile Virtual Goods Revenues for Social Networking Sites
  14. Total Mobile End-User Revenue from Advertising and Virtual Goods
  15. Annual Mobile End-User ARPU from Advertising and Virtual Goods
  16. Share of Mobile of All Social Networking Site Revenues
  17. Interest in Social Networking Apps vs. Other Apps - Germany
  18. Interest in Social Networking Apps vs. Other Apps - France
  19. Interest in Social Networking Apps vs. Other Apps - United Kingdom
  20. Interest in Social Networking Apps vs. Other Apps - China
  21. Interest in Social Networking Apps vs. Other Apps - India
  22. Interest in Social Networking Apps vs. Other Apps - South Korea
  23. Interest in Social Networking Apps vs. Other Apps - United States
  24. Interest in Social Networking Apps - Cross-Country Comparison
  25. Uptake of Mobile Social Networking vs. Other Activities
  26. Frequency of Mobile Social Networking by Age and Gender
  27. Popularity of Selected Social Networking Services on Mobile
  28. Uptake of Selected Social Networking Activities on Mobile - Messaging and Profile Updates
  29. Uptake of Selected Social Networking Activities on Mobile - Media Sharing
  30. Uptake of Selected Social Networking Activities on Mobile - Content Viewing

Figures

  1. The Value Chain of Mobile Social Networking Services
  2. The Forecast Model