The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
With iPad sales booming, the time is right to look at the iPad location application landscape and by extension the tablet form factor in general. With both the 3G and the Wi-Fi versions offering location capabilities based on GPS + Wi-Fi + Cell-ID and Wi-Fi only (respectively), the iPad definitely is a capable location device. Additionally the presence of a digital compass and accelerometer allows for an even better location experience. However, the lack of a digital camera precludes the use of augmented reality applications. The biggest question remaining is: Which location use cases are most suited for a form factor with a positioning somewhere between a portable and a desktop device?