The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Over the past year, watching traditional GPS and navigation vendors launch iPhone car kits and cases with integrated GPS-receivers has been intriguing. TomTom launched car kits for iPhone ($100) and iPod touch ($80) in 2009. Magellan’s Premium GPS Car Kit for iPhone and iPod touch is now available for $130. Magellan recently also released its ToughCase ($180), turning iPhones and iPods into rugged outdoor GPS navigation handhelds. What are the benefits for the users? Which problem is being solved here? And what is the overall underlying strategy?