Digital Signage Market and Business Case Analysis

The digital signage industry has come a long way since its early days (of just a decade ago), when pre-recorded content would be displayed on TV screens in stores to engage customers. Since then, we have seen the arrival of a combination of broadband Internet, digital displays, rich media assets, and network-based distribution and management solutions.This study examines the market for digital signage and for the elements that go into today's digital signage solutions (digital signage displays, media players, content management software and networks) for the period of 2010 to 2016, globally and segmented by major geographic region.

  • Top Line Forecast
  • 1. EXECUTIVE SUMMARY 1
    • 1.1. Introduction 1
    • 1.2. Components of Digital Signage 3
    • 1.3. Digital Signage Market Outlook 5
  • 2. TECHNOLOGY OVERVIEW 8
    • 2.1. What Is Digital Signage? 8
    • 2.2. How Do Digital Signage Networks Work? 8
    • 2.3. Digital Signage Technologies 9
    • 2.4. Displays 9
    • 2.5. OLED Displays 10
    • 2.6. Digital Billboards and Video Walls 10
    • 2.7. Media Players 11
    • 2.8. Software 11
    • 2.9. Media Player Software 11
    • 2.10. Content Management Software 11
    • 2.11. SaaS Model 12
    • 2.12. Collaboration with Partners 12
    • 2.13. Connectivity 13
    • 2.14. Wired 13
    • 2.15. Wi-Fi 14
    • 2.16. Cellular 15
    • 2.17. Market Segmentation 17
    • 2.18. System Integrators and Value-Added Resellers 17
    • 2.19. Locations for Digital Signage 18
    • 2.20. Facial Recognition Technology 19
    • 2.21. Pay-per-view Model 19
    • 2.22. Digital Signage and Mobile Technology 19
    • 2.23. Bluetooth as Delivery Channel 20
  • 3. BUSINESS ISSUES 22
    • 3.1. Return on the Digital Signage Investment 22
    • 3.2. Digital Signage Implementation Considerations 22
    • 3.3. Customer Requirements 24
    • 3.4. Stability of Vendors 24
    • 3.5. Market Drivers 25
    • 3.6. Advertising Dollars Shift from TV/Internet to Digital Signage 25
    • 3.7. Quicker, Targeted Message Delivery 26
    • 3.8. Enhanced User Experience 26
    • 3.9. Growth Opportunities 26
    • 3.10. Declining Costs of Digital Signage Networks 27
    • 3.11. Market Restraints 28
    • 3.12. Content Creation 28
    • 3.13. Initial Costs Hinder Market Growth 29
    • 3.14. Network Scaling 29
    • 3.15. Localization 30
    • 3.16. Vertical Market Deployment 30
    • 3.17. Sampling Market Opportunity for Retailers 31
    • 3.18. Growth Opportunities: Government, Education 31
    • 3.19. Major Network Operators 32
    • 3.20. A Fragmented Market 32
    • 3.21. Educating End-users 33
    • 3.22. Standards 34
    • 3.23. Safety of Digital Billboards 34
  • 4. MARKET FORECASTS 36
    • 4.1. Growth of the Digital Signage Market 36
    • 4.2. Forecast Methodology 36
    • 4.3. Forecast Segmentation 36
    • 4.4. Digital Signage System Costs 36
    • 4.5. Declining Costs of Digital Signage 39
    • 4.6. Global Digital Signage Market Forecast 40
    • 4.7. Digital Signage Networks 42
    • 4.8. Displays 42
    • 4.9. Media Players 46
    • 4.10. Media Player Software 47
    • 4.11. Content Management Software 48
    • 4.12. Digital Signage Services Installation 49
    • 4.13. Maintenance 49
  • 5. COMPANY PROFILES 50
    • 5.1. ADFLOW Networks 50
    • 5.2. AT&T 50
    • 5.3. Cisco Systems 51
    • 5.4. C-nario 52
    • 5.5. CoolSign/Haivision Network Video 52
    • 5.6. DT Research Inc. 53
    • 5.7. Dynamax Technologies 53
    • 5.8. EnQii 53
    • 5.9. Harris Corporation 54
    • 5.10. Keywest Technology Inc. 54
    • 5.11. MediaTile 55
    • 5.12. Nanonation 55
    • 5.13. NEC Corporation 56
    • 5.14. Omnivex Corporation 56
    • 5.15. ONELAN Limited 56
    • 5.16. Panasonic 57
    • 5.17. Planar Systems Inc. 57
    • 5.18. Premier Retail Networks (PRN) Corporation 58
    • 5.19. Reflect Systems 58
    • 5.20. Samsung 58
    • 5.21. Scala, Inc. 59
    • 5.22. STRATACACHE 59
    • 5.23. UTStarcom Incorporated 60
  • 6. COMPANY DIRECTORY 61
  • 7. ACRONYMS 63
  • 8. LINKS TO RELATED RESEARCH 64
    • 8.1. Scope of Study 68
    • 8.2. Sources and Methodology 68
    • 8.3. Notes 68

Charts

  1. Digital Signage Market Revenue by Region, World Market, Forecast: 2010 to 2016
  2. Digital Signage Market Revenue by Category, World Market, Forecast: 2010 to 2016
  3. Digital Signage Market Revenues, World Market Forecast: 2010 and 2016
  4. Digital Signage Market Revenue by Segment, 2010
  5. World Digital Signage Market Revenue by Region, World Market Forecast: 2011 and 2016
  6. Digital Signage Cellular Connections, World Market Forecast: 2011 to 2016
  7. Digital Signage Network Cost per Display, World Market Forecast: 2010 to 2016
  8. Digital Signage Market Revenue, World Market Forecast: 2010 to 2016
  9. Digital Signage Market Revenue by Region, World Market Forecast: 2010 to 2016
  10. Digital Signage Market Revenue by Category, World Market Forecast: 2010 to 2016
  11. Digital Signage Displays Cost per Display, World Market Forecast: 2010 - 2016
  12. Digital Signage Display Revenue, World Market Forecast: 2010 to 2016
  13. Digital Signage Display Installations by Region, World Market Forecast: 2010 to 2016
  14. Digital Signage Display Revenue by Region, World Market Forecast: 2010 to 2016
  15. Digital Signage Media Player Revenue by Region, World Market Forecast: 2010 to 2016
  16. Digital Signage Media Player Software Revenue by Region, World Market Forecast: 2010 to 2016
  17. Digital Signage Content Management Software Revenue by Region, World Market Forecast: 2010 to 2016

Figures

  1. Digital Signage Network Components
  2. Digital Signage Network Architecture
  3. Merits of Cellular vs. Other Digital Signage Connectivity
  4. Digital Signage Market Segmentation by Technology Provider
  5. Example of a QR Code
  6. Digital Signage Market Drivers and Inhibitors
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Research Information

Publish Date
2Q 2011
Code
RR-SIGN-11
Research Type
Research Report Report
Pages
76