INDEX

Location Enabled Services: Geobrowsers, Social Networking, Micro-blogging, Messaging, Calendar, and Advertising

The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The transparent use of location results in increased interest in privacy protection, new business/monetization models, web/widget and open source development environments, changing value chain, alternative positioning technologies, new content sourcing paradigms, and innovative interfaces (Augmented Reality).

This study covers geo-enabled browsers, location-based social networking and micro-blogging, messaging and calendar applications, and location-based advertising. Major players and solutions are described, as well as drivers and barriers in this market. The report includes forecasts for location enabled services by type and region.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Definitions, Trends, and Relevance
      • 1.1.1. Location Based Services (LBS) vs. Location Enabled Services (LES)
      • 1.1.2. Relevance
      • 1.1.3. LES as a Disruptive Transition
    • 1.2. Drivers and Barriers
    • 1.3. Forecasts
  • 2. Solutions and Players
    • 2.1. Geo-Enabled Mobile Browsers and Local Search
      • 2.1.1. Overview and Status
      • 2.1.2. Main Players
        • 2.1.2.1. W3C
        • 2.1.2.2. IETF
        • 2.1.2.3. Microsoft
        • 2.1.2.4. Apple
        • 2.1.2.5. Opera
        • 2.1.2.6. Mozilla
        • 2.1.2.7. Google
    • 2.2. Location Based Social Networking
      • 2.2.1. Overview and Status
      • 2.2.2. Main Players
        • 2.2.2.1. Google
        • 2.2.2.2. Facebook
          • 2.2.2.2.1. Features
          • 2.2.2.2.2. Privacy Settings
          • 2.2.2.2.3. Relevance for Consumers
          • 2.2.2.2.4. Relevance for Businesses
          • 2.2.2.2.5. Issues
          • 2.2.2.2.6. Future Features
        • 2.2.2.3. Nokia
    • 2.3. Location-Aware Micro-Blogging
      • 2.3.1. Overview and Status
      • 2.3.2. Main Players
        • 2.3.2.1. Twitter
          • 2.3.2.1.1. Features
          • 2.3.2.1.2. Privacy Settings
          • 2.3.2.1.3. Supported Platforms
          • 2.3.2.1.4. Location Use Cases and Relevance
          • 2.3.2.1.5. Issues
    • 2.4. Location Based Messaging
      • 2.4.1. Overview and Status
      • 2.4.2. Main Players
        • 2.4.2.1. Research In Motion
        • 2.4.2.2. ZOS Communications
        • 2.4.2.3. Glympse
        • 2.4.2.4. Nokia
        • 2.4.2.5. Google
        • 2.4.2.6. Loopt
        • 2.4.2.7. JotYou
        • 2.4.2.8. Fring
        • 2.4.2.9. Akembo
    • 2.5. Location-Aware Calendars
      • 2.5.1. Overview and Status
      • 2.5.2. Main Players
        • 2.5.2.1. LiteScape - 3deep
    • 2.6. Location Based Advertising, Marketing, and Analytics
      • 2.6.1. Overview and Status
        • 2.6.1.1. Models
        • 2.6.1.2. Response Modes
        • 2.6.1.3. Analytics
      • 2.6.2. Main Players
        • 2.6.2.1. NAVTEQ
        • 2.6.2.2. Placecast
        • 2.6.2.3. Where
    • 2.7. Others
      • 2.7.1. Location-Aware Documents
  • 3. Drivers and Barriers
    • 3.1. Drivers
      • 3.1.1. Standardization and Legislation
      • 3.1.2. Alternative Positioning Technologies
      • 3.1.3. Proliferation of Smartphones and Open Platforms
      • 3.1.4. Interoperability
      • 3.1.5. Increasing Consumer Awareness
      • 3.1.6. Alternative Form Factors
    • 3.2. Barriers
      • 3.2.1. Privacy
      • 3.2.2. Fragmentation
  • 4. Forecasts
    • 4.1. Definitions, Methodology, and Assumptions
      • 4.1.1. Definitions
      • 4.1.2. Methodology
      • 4.1.3. Assumptions
    • 4.2. North America LES Forecast
    • 4.3. Europe LES Forecast
    • 4.4. Asia-Pacific LES Forecast
    • 4.5. Rest of World LES Forecast
  • 5. Company Directory
  • 6. Acronyms

Tables

  1. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  2. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  3. Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  4. Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  5. Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  6. Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016
  7. Pivot Table LES Users

Charts

  1. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  2. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  3. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  4. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  5. Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  6. Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  7. Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  8. Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016

Figures

  1. Location Industry Phases
  2. New Location Value Chain
  3. Avenza PDF Maps
  4. Geographical Regions
Purchase Preview

Research Information

  • Price Log in to view pricing
  • Publish Date 4Q 2010
  • Research Type Research Report Report
  • Code RR-LES-10
  • Pages 46
  • Tables 14
  • Charts 14
  • Figures 4
  • File Formats Excel PDF Powerpoint