Location Enabled Services

The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The transparent use of location results in increased interest in privacy protection, new business/monetization models, web/widget and open source development environments, changing value chain, alternative positioning technologies, new content sourcing paradigms, and innovative interfaces (Augmented Reality). This study covers geo-enabled browsers, location-based social networking and micro-blogging, messaging and calendar applications, and location-based advertising. Major players and solutions are described, as well as drivers and barriers in this market. The report includes forecasts for location enabled services by type and region.

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Definitions, Trends, and Relevance
      • 1.1.1. Location Based Services (LBS) vs. Location Enabled Services (LES)
      • 1.1.2. Relevance
      • 1.1.3. LES as a Disruptive Transition
    • 1.2. Drivers and Barriers
    • 1.3. Forecasts
  • 2. Solutions and Players
    • 2.1. Geo-Enabled Mobile Browsers and Local Search
      • 2.1.1. Overview and Status
      • 2.1.2. Main Players
        • 2.1.2.1. W3C
        • 2.1.2.2. IETF
        • 2.1.2.3. Microsoft
        • 2.1.2.4. Apple
        • 2.1.2.5. Opera
        • 2.1.2.6. Mozilla
        • 2.1.2.7. Google
    • 2.2. Location Based Social Networking
      • 2.2.1. Overview and Status
      • 2.2.2. Main Players
        • 2.2.2.1. Google
        • 2.2.2.2. Facebook
          • 2.2.2.2.1. Features
          • 2.2.2.2.2. Privacy Settings
          • 2.2.2.2.3. Relevance for Consumers
          • 2.2.2.2.4. Relevance for Businesses
          • 2.2.2.2.5. Issues
          • 2.2.2.2.6. Future Features
        • 2.2.2.3. Nokia
    • 2.3. Location-Aware Micro-Blogging
      • 2.3.1. Overview and Status
      • 2.3.2. Main Players
        • 2.3.2.1. Twitter
          • 2.3.2.1.1. Features
          • 2.3.2.1.2. Privacy Settings
          • 2.3.2.1.3. Supported Platforms
          • 2.3.2.1.4. Location Use Cases and Relevance
          • 2.3.2.1.5. Issues
    • 2.4. Location Based Messaging
      • 2.4.1. Overview and Status
      • 2.4.2. Main Players
        • 2.4.2.1. Research In Motion
        • 2.4.2.2. ZOS Communications
        • 2.4.2.3. Glympse
        • 2.4.2.4. Nokia
        • 2.4.2.5. Google
        • 2.4.2.6. Loopt
        • 2.4.2.7. JotYou
        • 2.4.2.8. Fring
        • 2.4.2.9. Akembo
    • 2.5. Location-Aware Calendars
      • 2.5.1. Overview and Status
      • 2.5.2. Main Players
        • 2.5.2.1. LiteScape - 3deep
    • 2.6. Location Based Advertising, Marketing, and Analytics
      • 2.6.1. Overview and Status
        • 2.6.1.1. Models
        • 2.6.1.2. Response Modes
        • 2.6.1.3. Analytics
      • 2.6.2. Main Players
        • 2.6.2.1. NAVTEQ
        • 2.6.2.2. Placecast
        • 2.6.2.3. Where
    • 2.7. Others
      • 2.7.1. Location-Aware Documents
  • 3. Drivers and Barriers
    • 3.1. Drivers
      • 3.1.1. Standardization and Legislation
      • 3.1.2. Alternative Positioning Technologies
      • 3.1.3. Proliferation of Smartphones and Open Platforms
      • 3.1.4. Interoperability
      • 3.1.5. Increasing Consumer Awareness
      • 3.1.6. Alternative Form Factors
    • 3.2. Barriers
      • 3.2.1. Privacy
      • 3.2.2. Fragmentation
  • 4. Forecasts
    • 4.1. Definitions, Methodology, and Assumptions
      • 4.1.1. Definitions
      • 4.1.2. Methodology
      • 4.1.3. Assumptions
    • 4.2. North America LES Forecast
    • 4.3. Europe LES Forecast
    • 4.4. Asia-Pacific LES Forecast
    • 4.5. Rest of World LES Forecast
  • 5. Company Directory
  • 6. Acronyms

Tables

  1. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  2. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  3. Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  4. Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  5. Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  6. Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016
  7. Pivot Table LES Users

Charts

  1. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  2. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  3. Location Enabled Services Device Users by Type World Market, Forecast: 2010 to 2016
  4. Location Enabled Services Device Users by Region World Market, Forecast: 2010 to 2016
  5. Location Enabled Services Device Users by Type North America, Forecast: 2010 to 2016
  6. Location Enabled Services Device Users by Type Europe, Forecast: 2010 to 2016
  7. Location Enabled Services Device Users by Type Asia-Pacific, Forecast: 2010 to 2016
  8. Location Enabled Services Device Users by Type Rest of World, Forecast: 2010 to 2016

Figures

  1. Location Industry Phases
  2. New Location Value Chain
  3. Avenza PDF Maps
  4. Geographical Regions
Purchase

Research Information

Publish Date
4Q 2010
Code
RR-LES-10
Research Type
Research Report Report
Pages
46