The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The market for wireless sports and fitness monitoring devices is set to undergo significant growth, in part because of an upcoming shift to standardized RF communications in the uptake of Bluetooth Low Energy enabled devices. Even so, existing players are preparing to leverage their existing proprietary RF interfaces quickly and for two key reasons: their devices are available now and Bluetooth Low Energy devices are not, and in the meantime, the more consumers they can bring to invest and use their offerings the less likely they are to shift away from them later. Growth is set to be driven by greater functionality and extended marketing partnerships, but growth could also come from expansion into new exercise patterns.