The automotive industry is shifting its attention away from infotainment to focus on transformative technologies that will enable the Mobility as a Service paradigm to spring to life. Third-party platforms like CarPlay and Android Auto increasingly dominate the industry as it explores the benefits of ADAS, V2X, 5G connectivity, AI, AR, driverless vehicles, electrification, and IoT. And the future starts now, with the new car and ride sharing economy already evolving to take Uberization to the next level with driverless taxis and multimodal transportation. In the shorter term, car-to-cloud vehicle sensor data crowdsourcing for traffic, parking, weather and map services and cloud-to-car Over the Air Updates for life cycle and cyber security management are critical focus areas. Commercial vehicle technology is evolving from aftermarket fleet telematics to embedded connectivity, active safety and ADAS, platooning and ultimately autonomous trucks.
In June, ABI Research’s M2M Practice Director Sam Lucero attended the “Connected World 2010” tradeshow in Chicago, Illinois, formerly known as “M2M United.” The show is a machine-to-machine industry-focused event where vendors have an opportunity to exhibit and conduct business and attendees can experience educational seminars and panels. Although the show seems in danger of being eclipsed by new M2M events co-located at the large telecom tradeshows, (e.g., Mobile World Congress and CTIA) and now has competition from M2M-specific tradeshows and application-specific events (e.g., Telematics Detroit), it remains a key US forum for the M2M industry to come together and compare notes. Several themes emerged from this year’s show: a growing shift to mainstream cellular industry player participation, the significant presence of M2M software platform providers, and strong attention to the need for comprehensive M2M standards.