Ripples from AT&T's New Data Plan Pricing

by Dan Shey, Philip Solis | 2Q 2010 | IN-1005677

AT&T has announced a new paradigm for smartphone data plan pricing that moves away from $30 unlimited plans to a tiered pricing structure. The new schema includes 200 MB of data for $15/mo, 2 GB for $25/mo, and a smartphone tethering option that bolts onto the 2GB plan for an additional $20/month. So, what do these new plans mean for customers, operators, and OEMs?

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