The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The free Google Maps Navigation on Android phones in the United States, and recently also the United Kingdom, is receiving the most attention, Google continues to expand and/or enhance its other location capabilities, such as Latitude (friend finder), Buzz (social networking), and local (voice driven) search. Google is also opening up its location features to third-party developers via open APIs (Application Programming Interface). As a search and advertising company, the ultimate objective is to capture mind and market share. Will dominating the mobile location space as aggressively as Google has done in the desktop space present a much bigger challenge?