Google's Location Strategy

by Dominique Bonte | 2Q 2010 | IN-1005665

The free Google Maps Navigation on Android phones in the United States, and recently also the United Kingdom, is receiving the most attention, Google continues to expand and/or enhance its other location capabilities, such as Latitude (friend finder), Buzz (social networking), and local (voice driven) search. Google is also opening up its location features to third-party developers via open APIs (Application Programming Interface). As a search and advertising company, the ultimate objective is to capture mind and market share. Will dominating the mobile location space as aggressively as Google has done in the desktop space present a much bigger challenge?

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