The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
In Vernor Vinge’s 2006 sci-fi novel “Rainbows End” everything in the world of 2025 is connected – networked sensors permeate the natural environment, our buildings, our machines, even our clothes and personal items. People interact through advanced user-interface technology with the world in the context of incredible information richness. In the real world of 2010, a variety of underlying technology trends are unfolding towards a future remarkably similar to Vinge’s fictionalized account. One such trend is the growing use of Internet Protocol (IP) in sensor networking applications. In this ABI Insight, we’ll analyze the implications of the recent announcement by the ZigBee Alliance and the Wi-Fi Alliance about the use of the ZigBee Smart Energy 2.0 public application protocol with both ZigBee and Wi-Fi data link and physical layers.