In December 2009 Bluetooth SIG announced the adoption of Bluetooth Low Energy, the heart of the Bluetooth 4.0 core specification. Low-power consumption, the ability to run for years on standard coin-cell batteries, its low cost, and its multi-vendor interoperability make it a great platform for the innovation of short-range wireless technology while providing alternative options to proprietary radio solutions. Innovation and creativity are, in fact, key components for Bluetooth 4.0. Due, in addition, to its extended flexibility, it makes many new-use case scenarios possible. Bluetooth SIG is eager to create incentives for companies to innovate on this new platform.