Mobile Messaging Services

The mobile messaging market has grown and evolved tremendously since SMS started to show its first signs of traction in the early 1990s. Messaging services have spread to every part of the world, and besides their traditional person-to-person character, are being increasingly used to deliver information from enterprises to customers. In terms of content, users are no longer restricted to messaging only in text, but can nowadays add pictures, video and audio as well. This study assesses key trends in mobile messaging services, with a focus on SMS, MMS, mobile email, and mobile IM. The qualitative part of the study includes analyses on the market drivers and inhibitors for each service segment, as well as an overview of the main technology issues. The quantitative part provides forecasts on related revenues and customer bases for the period 2009-2015. It also includes estimates of how the service segments are split between different types of usage and delivery technologies as of 2010, as well as estimates on the market shares of SMSC and MMSC vendors.

Table of Contents

  • Executive Brief: Messaging Revenues 2010 – 2015. Executive Brief: Messaging Revenues 2010 - 2015
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Messaging Customers 2010 – 2015. Executive Brief: Messaging Customers 2010 - 2015
  • Executive Brief: Outlook
  • 1. Executive Summary
    • 1.1. Overview
    • 1.2. Messaging Services
      • 1.2.1. SMS
      • 1.2.2. MMS
      • 1.2.3. Mobile Email
      • 1.2.4. Mobile IM
    • 1.3. Market Drivers for SMS
    • 1.4. Market Inhibitors for SMS
    • 1.5. Market Drivers for MMS
    • 1.6. Market Inhibitors for MMS
    • 1.7. Market Drivers for Mobile Email
    • 1.8. Market Inhibitors for Mobile Email
    • 1.9. Market Drives for Mobile IM
    • 1.10. Market Inhibitors for Mobile IM
    • 1.11. Highlights of Forecasts
      • 1.11.1. Revenues
      • 1.11.2. Customers
  • 2. Description of Messaging Products and Services
    • 2.1. SMS
    • 2.2. MMS
    • 2.3. Mobile Email
      • 2.3.1. Mobile Push Email
      • 2.3.2. Mobile Pull Email
      • 2.3.3. Web-based Email
    • 2.4. Mobile IM
    • 2.5. Social Networking
    • 2.6. Voicemail
    • 2.7. Unified Messaging
  • 3. Market Issues
    • 3.1. Mobile Messaging Drivers and Inhibitors
    • 3.2. SMS Market Drivers
      • 3.2.1. Flexibility and Discretion
      • 3.2.2. Storability and Efficiency
      • 3.2.3. Reliability and Reach
      • 3.2.4. Pricing
      • 3.2.5. Application-to-Person Messaging
      • 3.2.6. SMS in Marketing and Advertising
    • 3.3. Market Inhibitors for SMS
      • 3.3.1. Mobile Email
      • 3.3.2. Mobile IM
      • 3.3.3. SMS Pricing
      • 3.3.4. Unwanted Messages
    • 3.4. Market Drivers for MMS
      • 3.4.1. Take-Off in United States
      • 3.4.2. MMS Pricing
      • 3.4.3. Camera-Phone Adoption and MMS
      • 3.4.4. Smartphone Adoption
      • 3.4.5. Interoperability
      • 3.4.6. Web 2.0
      • 3.4.7. A2P Usage
    • 3.5. Market Inhibitors for MMS
      • 3.5.1. Mobile Email
      • 3.5.2. Message Size
      • 3.5.3. Pricing
      • 3.5.4. Device Incompatibilities
    • 3.6. Mobile Email
      • 3.6.1. Market Drivers for Mobile Email
      • 3.6.2. Functionality of Messages
      • 3.6.3. Business Use
      • 3.6.4. Web-Based Email
      • 3.6.5. Optimized Browsing
      • 3.6.6. Pricing
      • 3.6.7. Substitute for Desktop Email
    • 3.7. Market Inhibitors for Mobile Email
      • 3.7.1. Limited Reach
      • 3.7.2. Device Restrictions
      • 3.7.3. Pricing
    • 3.8. Mobile IM
    • 3.9. Market Drivers for Mobile IM
      • 3.9.1. Level of Engagement
      • 3.9.2. Privacy
      • 3.9.3. Pricing
      • 3.9.4. Community Aspect
      • 3.9.5. Multitasking Use
    • 3.10. Market Inhibitors for Mobile IM
      • 3.10.1. Limited Benefits of Mobility
      • 3.10.2. Challenging Text Input
      • 3.10.3. Fragmented Ecosystem
    • 3.11. Voicemail
      • 3.11.1. Voicemail-to-Text
    • 3.12. Rich Communication Suite
      • 3.12.1. Key Features
      • 3.12.2. First RCS Services
      • 3.12.3. Market Drivers for RCS
      • 3.12.4. Market Inhibitors for RCS
  • 4. Technology Issues
    • 4.1. Threaded Messaging
    • 4.2. USSD (GSM-Only)
      • 4.2.1. Handset and SIM Requirements
      • 4.2.2. Network Requirements
      • 4.2.3. Security
    • 4.3. SyncML
    • 4.4. IMAP
    • 4.5. SMSC/MMSC
      • 4.5.1. SMSC Market
      • 4.5.2. Key Functionality
      • 4.5.3. Next Generation
    • 4.6. MMSC
    • 4.7. Wireless Interexchange Carrier/IMS
    • 4.8. Session Initiation Protocol
    • 4.9. Rich Communications Suite
    • 4.10. Wireless Internet Gateway
    • 4.11. Mobile E-mail
    • 4.12. Unified Messaging
  • 5. Selected Industry Players
    • 5.1. Acision
    • 5.2. Aepona
    • 5.3. Aicent
    • 5.4. Airwide Solutions
    • 5.5. Blyk
    • 5.6. Clickatell
    • 5.7. Comverse
    • 5.8. eBuddy
    • 5.9. ForgetMeNot Africa
    • 5.10. Huawei
    • 5.11. Jinny Software
    • 5.12. mBlox
    • 5.13. Neustar
    • 5.14. Nokia Siemens Networks
    • 5.15. Nuance
    • 5.16. OpenMarket (Amdocs)
    • 5.17. Openwave
    • 5.18. SEVEN
    • 5.19. Sybase
    • 5.20. Synchronica
    • 5.21. Syniverse
    • 5.22. RIM
    • 5.23. Tango Telecom
    • 5.24. Tekelec
    • 5.25. Telenity
    • 5.26. Telsis
    • 5.27. Toktumi
  • 6. Market Forecasts
    • 6.1. Forecast Methodology
    • 6.2. Total Messaging Revenues
    • 6.3. Customers
    • 6.4. Messaging Penetration
    • 6.5. SMS and MMS Revenue
    • 6.6. SMS and MMS ARPU
    • 6.7. SMS and MMS Volumes per Sender
    • 6.8. Consumer and Business Revenue Split
    • 6.9. Total SMS and MMS Volumes and Revenues
    • 6.10. Mobile Email and Mobile IM Revenues
    • 6.11. SMS Distribution
    • 6.12. Payment Method for SMS and MMS
    • 6.13. SMS Distribution by Type of Customer and Sender
    • 6.14. MMS Distribution by Type of Delivery
    • 6.15. IM Distribution
    • 6.16. Email Distribution
    • 6.17. Payment Method for Data Access
  • 7. Company Directory
  • 8. Acronyms

Tables

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  1. Total Mobile Messaging Revenue by Region, World Market, Forecast: 2009 to 2015
  2. Mobile SMS/MMS Messages by Sender, World Market, Forecast: 2009 to 2015
  3. Mobile SMS/MMS Message Revenues by Sender, World Market, Forecast: 2009 to 2015
  4. Mobile E-mail and IM Service Revenue per-Mobile Messaging Customer by Region, World Market, Forecast: 2009 to 2015
  5. Mobile Messaging Customers by Region, World Market, Forecast: 2009 to 2015
  6. Mobile Messaging Penetration by Region, World Market, Forecast: 2009 to 2015
  7. Mobile SMS/MMS Messaging Revenue by Region, World Market, Forecast: 2009 to 2015
  8. Mobile SMS/MMS Monthly Revenue per Messaging Customer by Region, World Market, Forecast: 2009 to 2015
  9. Mobile SMS/MMS Messages Sent per Messaging Customer by Region, World Market, Forecast: 2009 to 2015
  10. Mobile SMS/MMS Messaging Service Revenue per Mobile Messaging Customer by Region, World Market, Forecast: 2009 to 2015
  11. Mobile Messaging Service Consumer Revenues by Region, World Market, Forecast: 2009 to 2015
  12. Mobile Messaging Service Business Revenues by Region, World Market, Forecast: 2009 to 2015
  13. SMS Distribution by Delivery Type, World Market: 2010
  14. Payment Distribution for Data Plans, World Market: 2010
  15. SMS Distribution by Payment Method, World Market: 2010
  16. SMS Distribution by Customer Type, World Market: 2010
  17. SMS Distribution by Message Type, World Market: 2010
  18. MMS Distribution by Delivery Type, World Market: 2010
  19. MMS Distribution by Payment Method, World Market: 2010
  20. IM Distribution by Delivery Type, World Market: 2010
  21. E-mail Distribution by Delivery Type, World Market: 2010
  22. E-mail Distribution by Customer Type, World Market: 2010
  23. SMSC Vendors Market Share Valued by SMS/MMS Messaging Customer Revenues, World Market: 2010
  24. MMSC Vendors Market Share Valued by SMS/MMS Messaging Customer Revenues, World Market: 2010

Charts

  1. Total Mobile Messaging Revenue by Region, World Market: 2010 - 2015
  2. Mobile Messaging Customers by Region, World Market: 2010 - 2015
  3. Total Mobile Messaging Revenue by Region World Market, Forecast: 2009 to 2015
  4. Mobile Messaging Customers by Region World Market, Forecast: 2009 to 2015
  5. Mobile Messaging Penetration by Region World Market, Forecast: 2009 to 2015
  6. Mobile SMS/MMS Messaging Revenue by Region World Market, Forecast: 2009 to 2015
  7. Mobile SMS/MMS Monthly Revenue per Messaging Customer by Region World Market, Forecast: 2009 to 2015
  8. Mobile SMS/MMS Messages Sent per Messaging Customer by Region World Market, Forecast: 2009 to 2015
  9. Mobile SMS/MMS Messaging Service Revenue per Mobile Messaging Customer by Region World Market, Forecast: 2009 to 2015
  10. Mobile Messaging Service Consumer Revenues by Region World Market, Forecast: 2009 to 2015
  11. Mobile Messaging Service Business Revenues by Region World Market, Forecast: 2009 to 2015
  12. Mobile SMS/MMS Messages by Sender World Market, Forecast: 2009 to 2015
  13. Mobile SMS/MMS Message Revenues by Sender World Market, Forecast: 2009 to 2015
  14. Mobile E-mail and IM Service Revenue per-Mobile Messaging Customer by Region World Market, Forecast: 2009 to 2015
  15. SMS Distribution by Delivery Type World Market: 2010
  16. SMS Distribution by Payment Method World Market: 2010
  17. SMS Distribution by Customer Type World Market: 2010
  18. SMS Distribution by Message Type World Market: 2010
  19. MMS Distribution by Delivery Type World Market: 2010
  20. MMS Distribution by Payment Method World Market: 2010
  21. IM Distribution by Delivery Type World Market: 2010
  22. E-mail Distribution by Delivery Type World Market: 2010
  23. E-mail Distribution by Customer Type World Market: 2010
  24. Payment Distribution for Data Plans World Market: 2010
  25. SMSC Vendors Market Share Valued by SMS/MMS Messaging Customer Revenues World Market: 2010
  26. MMSC Vendors Market Share Valued by SMS/MMS Messaging Customer Revenues World Market: 2010