The Wearables and Devices sector delivers detailed analysis of the smartphone, tablet, and wearables industries with research extending from the underpinning enabling technologies implemented in future mobile devices to the demand and supply dynamics at work in the world’s markets. While these mobile devices create the largest global consumer electronics market, providing myriad opportunities, it also provides some of the toughest challenges for vendors as segments of the market mature. To counter this development, the practice provides an understanding of the next phase of growth in the mobile devices sector utilizing key segmentations, market data, and forecasts. Essential research areas to aid this understanding includes enterprise applications, mobile broadband adoption, the effects of new developing business models, demand shifts to the replacement market, the transformative impact of core enabling technologies (such as flexible displays, energy harvesting, array cameras, and smart biometrics), and new revenue opportunities in modular devices and smart accessories.
With inexpensive and reliable phones that cater to local needs, Nokia and Samsung have held near monopolies on the mobile markets in developing countries for a long time now. The big fear in 2009 was that the rise of knock-off “Shan Zhai Ji” handsets in China would hurt – or even kill off – mobile growth in developing markets, but with poor distribution, poor service, poor brand value, and a non-existent warranty, the fake Chinese phones never posed a significant threat to the big multinational players in the Indian market. In 2010, however, the incumbents must move swiftly to meet another challenge: new and upcoming indigenous mobile phone manufacturers.