Nokia, Samsung Better Watch Out For The Natives

With inexpensive and reliable phones that cater to local needs, Nokia and Samsung have held near monopolies on the mobile markets in developing countries for a long time now. The big fear in 2009 was that the rise of knock-off “Shan Zhai Ji” handsets in China would hurt – or even kill off – mobile growth in developing markets, but with poor distribution, poor service, poor brand value, and a non-existent warranty, the fake Chinese phones never posed a significant threat to the big multinational players in the Indian market. In 2010, however, the incumbents must move swiftly to meet another challenge: new and upcoming indigenous mobile phone manufacturers.

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