Nokia, Samsung Better Watch Out For The Natives

1Q 2010 | IN-1005333

With inexpensive and reliable phones that cater to local needs, Nokia and Samsung have held near monopolies on the mobile markets in developing countries for a long time now. The big fear in 2009 was that the rise of knock-off “Shan Zhai Ji” handsets in China would hurt – or even kill off – mobile growth in developing markets, but with poor distribution, poor service, poor brand value, and a non-existent warranty, the fake Chinese phones never posed a significant threat to the big multinational players in the Indian market. In 2010, however, the incumbents must move swiftly to meet another challenge: new and upcoming indigenous mobile phone manufacturers.

You must be a subscriber to view this Insight.

To find out more about subscribing:
Contact a representative about purchasing options.