US Mobile Operator Traffic Profiles

In 2009, AT&T's mobile network experienced a huge surge in mobile data traffic. iPhone data usage was the primary contributor to the traffic surge that year causing AT&T to carry more data traffic than any other operator. This study provides a step-by-step analysis of the factors driving mobile data network traffic for Verizon Wireless, AT&T, Sprint, T-Mobile and the combination of all other US carriers. Factors quantified as contributing to mobile operator data traffic levels include total data devices by operator, total data-activated devices by operator, and total data consumption by device type by operator.

Devices analyzed include:

Handsets: smartphones, enhanced phones, low-end phones, ultra-low end phones;
External modems: PC Cards, USB modems, 3G/Wi-Fi routers;
Computing devices: laptops, netbooks, MIDs, smartbooks
Consumer electronics: mobile gaming consoles, mobile media players, mobile digital still cameras, mobile digital camcorders, connected navigation devices, other (mostly mobile e-readers).

The report also quantifies the mobile network data traffic levels for the business and consumer segments by operator, including each segment's activated data device distribution. Also included in this analysis is a deeper examination of the factors that caused AT&T's network issues in 2009, the significant trends driving mobile data network traffic, and operator recommendations.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Mobile Data Traffic Drivers
  • Executive Brief: US Mobile Operator Traffic Drivers
  • Executive Brief: Recommendations
  • Chart 1.1Mobile Data Traffic Distribution by Mobile OperatorUS Market, Forecast: 2009 to 2014 Mobile Data Traffic Distribution by Mobile OperatorUS Market, Forecast: 2009 to 2014
  • 1. Executive Summary
    • 1.1. Mobile Data Traffic Summary
  • 2. Trends and Recommendations
    • 2.1. Trends
    • 2.2. Recommendations
      • 2.2.1. Pricing
      • 2.2.2. Monetizing Data Traffic - Mobile Advertising and Search
      • 2.2.3. Networks
  • 3. Mobile Data Traffic Forecasts
    • 3.1. Forecast Methodology
    • 3.2. Operator Device Distribution Differences
    • 3.3. Operator Data Plan Activation Distribution
    • 3.4. Operator Data Traffic Consumption Differences
    • 3.5. Business and Consumer Activated Device Distribution
    • 3.6. Operator Data Traffic Consumption Differences
  • 4. AT&T
    • 4.1. What Is Causing AT&T's Network Capacity Problems?
      • 4.1.1. Device and Data Services Adoption
      • 4.1.2. Networks
      • 4.1.3. Traffic and Utilization
  • 5. Company Directory
  • 6. Acronyms

Tables

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  1. Mobile Data Traffic Distribution by US Mobile Operator, US Market: 2009 to 2014
  2. Data Device Distribution by US Mobile Operator, US Market: 2009 to 2014
  3. Mobile Data Traffic Distribution by Segment, US Market: 2009 to 2014
  4. Mobile Data Traffic Consumption by Segment, US Market: 2009 to 2014
  5. Mobile Data Traffic Distribution by Operator, Consumer Segment, US Market: 2009 to 2014
  6. Mobile Data Traffic Consumption by Operator, Consumer Segment, US Market: 2009 to 2014
  7. Mobile Data Traffic Distribution by Operator, Business Segment, US Market: 2009 to 2014
  8. Mobile Data Traffic Consumption by Operator, Business Segment, US Market: 2009 to 2014
  9. Activated Data Device Distribution by US Mobile Operator, US Market: 2009 to 2014
  10. Mobile Data Traffic Distribution by US Mobile Operator, US Market: 2009 to 2014
  11. Mobile Data Traffic Consumption by US Mobile Operator, US Market: 2009 to 2014
  12. Activated Data Device Distribution by Device Type, Consumer Segment, US Market: 2009 to 2014
  13. Activated Data Device Distribution by Device Type, Business Segment, US Market: 2009 to 2014
  14. Activated Data Device Distribution by Segment, US Market: 2009 to 2014
  15. Activated Data Device Distribution by Mobile Operator, Consumer Segment, US Market: 2009 to 2014
  16. Activated Data Device Distribution by Mobile Operator, Business Segment, US Market: 2009 to 2014

Charts

  1. US Market: 2009 to 2014 Mobile Data Traffic Consumption by US Mobile Operator, US Market: 2009 to 2014
  2. US Market: 2009 to 2014 Mobile Data Traffic Consumption by User Segment, US Market: 2009 to 2014
  3. US Market: 2009 to 2014 Mobile Data Traffic Consumption by Operator, Consumer Segment, US Market: 2009 to 2014
  4. US Market: 2009 to 2014 Mobile Data Traffic Consumption by Operator, Business Segment, US Market: 2009 to 2014