The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Home energy management systems (HEMS), designed to enable consumers to better monitor and manage their household energy consumption, come in a variety of forms and are being offered by a range of companies, from privately-held specialist vendors such as Tendril, to Microsoft. The $3.4 billion in US federal stimulus funds targeted at the smart grid will certainly encourage further interest on the part of the vendor community in serving this nascent market as well as greater involvement on the part of utilities to deploy HEMS as part of fuller home area networking/demand response (HAN/DR) programs. But what about the consumers themselves? What are their attitudes and actions with respect to these new systems?