Young, Well-off Men Are the Demographic Group Most interested in Home Automation Technology

Home automation technology has been on the market for over 30 years now, yet remains a relatively niche technology. To date, this market has consisted largely of high-end custom home automation systems – of the sort you see on “MTV Cribs”, as well as, Do-It-Yourself (DIY) home automation “gadgets” for technophile hobbyists. What has been missing is the vast mainstream consumer base.