The automotive industry is shifting its attention away from infotainment to focus on transformative technologies that will enable the Mobility as a Service paradigm to spring to life. Third-party platforms like CarPlay and Android Auto increasingly dominate the industry as it explores the benefits of ADAS, V2X, 5G connectivity, AI, AR, driverless vehicles, electrification, and IoT. And the future starts now, with the new car and ride sharing economy already evolving to take Uberization to the next level with driverless taxis and multimodal transportation. In the shorter term, car-to-cloud vehicle sensor data crowdsourcing for traffic, parking, weather and map services and cloud-to-car Over the Air Updates for life cycle and cyber security management are critical focus areas. Commercial vehicle technology is evolving from aftermarket fleet telematics to embedded connectivity, active safety and ADAS, platooning and ultimately autonomous trucks.
Google and more recently Nokia have dominated the navigation debate ever since they launched free turn-by-turn navigation solutions. At each occasion it resulted in sharp drops of TomTom’s and Garmin’s share prices. It prompted Networks in Motion to rush its exit strategy, being acquired by Telecommunication Systems for $170 million – actually only $110 million in cash – an attractive price by any standard but waiting any longer did not seem to be an option for NIM fearing further value erosion. At the same time it forced both TomTom and Navigon to lower the price of their iPhone navigation software considerably. However, the question on everybody’s mind is who will be next to offer free navigation.