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  • Smartbooks: Analysis, Trends, and Forecasts for a New Class of Ultra-Mobile Devices

    1Q 2010 | Research Report | RR-SMBK-10 | 109 pages | 52 tables | 49 charts | 42 figures | Excel | PDF | Powerpoint

    The Ultra Mobile Device (UMD) market consists of computing devices centered on delivering Internet connectivity (and the Web) to users in a more portable manner than PCs do. In terms of size and power, UMDs, including netbooks, Mobile Internet Devices (MIDs) and mobile consumer electronics reside between the smartphone and laptop. In 2009, semiconductor vendors using ARM processor cores and/or instruction sets began externally marketing a device concept - the smartbook - that adopts the mobility and computing capabilities of a netbook, while retaining the instant usability and battery life of a smartphone.

    This study examines the smartbook concept to determine if it is a new device segment, form-factor, and/or market opportunity. It examines the opportunities -- beyond the legal and marketing hurdles ahead -- that could catapult the mobile devices segment forward with the next generation of low-power, multimedia applications processors.

    Table of Contents

    • Executive Brief: Top-Line Forecast
    • 1. Executive Summary
      • 1.1. Overview
      • 1.2. Market Drivers and Inhibitors
      • 1.3. Key Findings
      • 1.4. Strategic Recommendations
      • 1.5. Top-Line Forecast
    • 2. Market and Business Issues
      • 2.1. Ultra-Mobile Device and Smartphone Definitions
        • 2.1.1. Netbook
        • 2.1.2. MID
        • 2.1.3. Smartphone
      • 2.2. Defining the Smartbook
        • 2.2.1. Qualcomm
        • 2.2.2. Freescale
        • 2.2.3. Smartbook: Defined
      • 2.3. Is Smartbook a New Brand?
        • 2.3.1. Audience Consideration Sets
        • 2.3.2. Prior and Current Smartbook Brand Usage
      • 2.4. Market Opportunities
        • 2.4.1. Just Ship It
        • 2.4.2. If It Looks Like a Duck, It Must Be a Duck
        • 2.4.3. The Really Big Market Is Still to Come
    • 3. Technology Issues
      • 3.1. Processor
        • 3.1.1. Freescale i.MX51
        • 3.1.2. Marvell ARMADA
        • 3.1.3. NVIDIA Tegra
        • 3.1.4. Qualcomm Snapdragon
        • 3.1.5. Samsung Electronics S5PC100 and Hummingbird Core
        • 3.1.6. Texas Instruments OMAP
      • 3.2. Operating Systems
        • 3.2.1. Does Google Chrome OS Guide Smartbooks into Web Appliance Leadership?
        • 3.2.2. Is Microsoft Windows for Smartbooks Coming Soon?
      • 3.3. Display Technologies
        • 3.3.1. Painless User Interaction with Mobile Devices
        • 3.3.2. Touch Technology Choices
      • 3.4. What Network Connectivity Is Good Enough?
        • 3.4.1. Modem Hardware Cost
        • 3.4.2. Mobile Data Subscriptions and Service Costs
    • 4. Ecosystem Vendors and Competitive Landscape
      • 4.1. Component and Ecosystem Vendors
        • 4.1.1. Broadcom Corporation
        • 4.1.2. Foxconn Electronics
        • 4.1.3. Freescale Semiconductor
        • 4.1.4. Hardkernel Co, Ltd
        • 4.1.5. Inventec
        • 4.1.6. Marvell
        • 4.1.7. NVIDIA
        • 4.1.8. Qualcomm
        • 4.1.9. Texas Instruments
      • 4.2. System Vendors
        • 4.2.1. Always Innovating
        • 4.2.2. ASUS
        • 4.2.3. C-motech
        • 4.2.4. Elonex
        • 4.2.5. Haleron Technologies
        • 4.2.6. Lan Yu International
        • 4.2.7. Mobinnova
        • 4.2.8. Nokia
        • 4.2.9. OpenPandora Ltd
        • 4.2.10. Pegatron
        • 4.2.11. QIGI Future Technology
        • 4.2.12. Sharp Electronics
        • 4.2.13. Wistron
        • 4.2.14. WonderMedia Technologies
    • 5. Market Forecasts
      • 5.1. Methodology
        • 5.1.1. General Methodology
      • 5.2. Regional Definitions
        • 5.2.1. Asia-Pacific
        • 5.2.2. North America
        • 5.2.3. Latin America
        • 5.2.4. Western Europe
        • 5.2.5. Eastern Europe
        • 5.2.6. Middle East and Africa
      • 5.3. Assumptions
      • 5.4. Smartbook Shipments and Forecasts, 2008 to 2015
        • 5.4.1. Smartbook Shipments by Form Factor
        • 5.4.2. Smartbook ASPs by Form Factor
        • 5.4.3. Smartbook Revenue by Form Factor
        • 5.4.4. Smartbook Shipments by Region
        • 5.4.5. Smartbook Shipments by Country
        • 5.4.6. Smartbook Shipments by Customer Type, by Region
        • 5.4.7. Smartbook Shipments by Operating System
        • 5.4.8. Smartbook Wireless WAN Attach Rate
        • 5.4.9. Smartbook Shipments by WWAN Air Interface
        • 5.4.10. Smartbook Shipments with Wi-Fi
        • 5.4.11. Wi-Fi-Enabled Smartbook Shipments by Customer Type
        • 5.4.12. Smartbook Shipments by WPAN and GPS Connectivity
        • 5.4.13. Smartbook Shipments by Distribution Channel
        • 5.4.14. Smartbook Average Selling Prices
        • 5.4.15. Smartbook Revenue by Region
        • 5.4.16. Smartbook Revenue by Operating System
        • 5.4.17. Smartbook Revenue by WWAN Air Interface
        • 5.4.18. Smartbooks with Wi-Fi Revenue
        • 5.4.19. Smartbook Revenue by WPAN and GPS Connectivity
        • 5.4.20. Smartbook Revenue by Distribution Channel
        • 5.4.21. UMD Shipment Comparison by Segment
    • 6. Company Directory
    • 7. Acronyms

    Tables

    1. Smartbook Shipments by Form Factor, World Market, Forecast: 2008 to 2015
    2. Smartbook Processor Vendor Comparison
    3. Marvell ARMADA Processor Family
    4. Comparison of Top Three Operating Systems for Mobile Device Shipments, 2009
    5. Comparison of Touchscreen Technologies
    6. Smartbook Shipments by Form Factor, World Market, Forecast: 2008 to 2015
    7. Smartbook ASPs by Form Factor, World Market, Forecast: 2008 to 2015
    8. Smartbook Revenue by Form Factor, World Market, Forecast: 2008 to 2015
    9. Smartbook Shipments by Region, World Market, Forecast: 2008 to 2015
    10. Smartbook Shipments by Country, North America, Forecast: 2008 to 2015
    11. Smartbook Shipments by Customer Type, by Region, World Market, Forecast: 2008 to 2015
    12. Smartbook Shipments by OS, World Market, Forecast: 2008 to 2015
    13. Smartbook WWAN Attach Rate, World Market, Forecast: 2008 to 2015
    14. Smartbook Shipments by WWAN Air Interface, World Market, Forecast: 2008 to 2015
    15. Smartbook Shipments with Wi-Fi, World Market, Forecast: 2008 to 2015
    16. Wi-Fi-Enabled Smartbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
    17. Smartbook Shipments by WPAN and GPS Connectivity, World Market, Forecast: 2008 to 2015
    18. Smartbook Shipments by Distribution Channel, World Market, Forecast: 2008 to 2015
    19. Smartbook ASPs, World Market, Forecast: 2008 to 2015
    20. Smartbook Revenue by Region, World Market, Forecast: 2008 to 2015
    21. Smartbook Revenue by OS, World Market, Forecast: 2008 to 2015
    22. Smartbook Revenue by WWAN Air Interface, World Market, Forecast: 2008 to 2015
    23. Smartbook Revenue with Wi-Fi, World Market, Forecast: 2008 to 2015
    24. Smartbook Revenue by WPAN and GPS Connectivity, World Market, Forecast: 2008 to 2015
    25. Smartbook Revenue by Distribution Channel, World Market, Forecast: 2008 to 2015
    26. UMD Shipment Comparison by Segment, World Market, Forecast: 2008 to 2015

    Charts

    1. Smartbook Shipments by Form Factor World Market, Forecast: 2008 to 2015
    2. Smartbook Shipments by Form Factor, World Market, Forecast: 2008 to 2015
    3. Survey Question: Are MIDs a replacement for, or in addition to, another computing device?
    4. MID ASPs, World Market, Forecast: 2008 to 2015
    5. Smartbook Shipments by Form Factor, World Market, Forecast: 2008 to 2015
    6. Smartbook ASPs by Form Factor, World Market, Forecast: 2008 to 2015
    7. Smartbook Revenue by Form Factor, World Market, Forecast: 2008 to 2015
    8. Smartbook Shipments by Region, World Market, Forecast: 2008 to 2015
    9. Smartbook Shipments by Country, North America, Forecast: 2008 to 2015
    10. Smartbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
    11. Smartbook Shipments by OS, World Market, Forecast: 2008 to 2015
    12. Smartbook WWAN Attach Rate, World Market, Forecast: 2008 to 2015
    13. Smartbook Shipments by WWAN Air Interface, World Market, Forecast: 2008 to 2015
    14. Smartbook Shipments with Wi-Fi, World Market, Forecast: 2008 to 2015
    15. Wi-Fi-Enabled Smartbook Shipments by Customer Type, World Market, Forecast: 2008 to 2015
    16. Smartbook Shipments by WPAN and GPS Connectivity, World Market, Forecast: 2008 to 2015
    17. Smartbook Shipments by Distribution Channel, World Market, Forecast: 2008 to 2015
    18. Smartbook ASPs, World Market, Forecast: 2008 to 2015
    19. Smartbook Revenue by Region, World Market, Forecast: 2008 to 2015
    20. Smartbook Revenue by OS, World Market, Forecast: 2008 to 2015
    21. Smartbook Revenue by WWAN Air Interface, World Market, Forecast: 2008 to 2015
    22. Smartbook Revenue with Wi-Fi, World Market, Forecast: 2008 to 2015
    23. Smartbook Revenue by WPAN and GPS Connectivity, World Market, Forecast: 2008 to 2015
    24. Smartbook Revenue by Distribution Channel, World Market, Forecast: 2008 to 2015
    25. UMD Shipment Comparison by Segment, World Market, Forecast: 2008 to 2015

    Figures

    1. Block Diagram of Freescale Smartbook Device Platform
    2. Comparison of Smartbook Definitions
    3. ZENiD GC Smartbook from Smartbook AG
    4. V.Smile Smartbook from VTech Electronics North America
    5. Freescale Smartbook Concept Design
    6. Freescale i.MX515 Applications Processor Block Diagram
    7. Marvell ARMADA 500 Series SoC Block Diagram
    8. NVIDIA Tegra SoC Block Diagram
    9. Qualcomm Scorpion Processor Core Diagram
    10. Qualcomm Snapdragon Block Diagram
    11. Samsung S5PC100 Mobile Applications Processor Block Diagram
    12. Texas Instruments OMAP 3x30 Mobile Applications Processor Block Diagram
    13. Texas Instruments OMAP 44x Chip Block Diagram
    14. HSPA+ Embedded Modem Module
    15. Freescale Smartbook Concept Design
    16. Freescale Smartbook Concept Design
    17. Freescale Smartbook Tablet Concept Design
    18. Freescale Smartbook Concept Design
    19. ODROID Gaming Development Platform and Debug Board
    20. ODROID Smartbook Gaming Development Platform Board Image
    21. Inventec Rainbow Smartbook Motherboard
    22. Marvell ARMADA 500 Platform Block Diagram
    23. Marvell ARMADA-Powered Smartbook Prototype
    24. NVIDIA Tegra-Powered "Rainbow" Smartbook Reference Design by Inventec
    25. Texas Instruments OMAP 3x30 Mobile Applications Processor Block Diagram
    26. Always Innovating Touch Book
    27. ASUS Smartbook Prototype at COMPUTEX 2009
    28. C-motech Mangrove Smartbook
    29. Elonex Smartbook
    30. Haleron Mio Smartbook Computer
    31. Lan Yu International LY-EB01 eBook Computer
    32. Mobinnova élan Smartbook
    33. Nokia N900 Internet Tablet
    34. OpenPandora Open Source Pandora Device
    35. Pegatron Smartbook alongside a Palm Pre Smartphone
    36. NVIDIA Tegra-Powered Pegatron Smartbook Prototype
    37. QIGI U1000 Smartbook MID
    38. Sharp PC-Z1 NetWalker Mobile Internet Tool
    39. Wistron N900z Smartbook Prototype
    40. WonderMedia PRIZM Smartbook System Architecture
    41. WonderMedia Display at COMPUTEX 2009 Taiwan
    42. Regional Map of the World