INDEX

Enterprise Netbooks, Smartbooks, and MIDs: Extending Business Productivity beyond Handsets and Laptops

Netbooks, smartbooks and MIDs are relatively new devices in the UMD category, with screen sizes that sit between the smartphone and the laptop. Currently, most of the attention given to these devices is on consumer adoption. However their low cost, Wi-Fi and 3G network access options, browser, and large screen size will make them appealing to the business segment. Likely initial users include technicians, social service workers, and real estate agents. Initially, these devices will not find favor with enterprise IT since the majority don't use the Microsoft OS. Lack of 3G networks will limit uptake by business users in emerging markets. However, smaller businesses in industrialized markets will not be deterred by these issues, and in time many hurdles will be overcome through by cloud services for application access.

This study examines the drivers and inhibitors for business adoption of netbooks, smartbooks and MIDs. Survey data as well as competitive factors contribute to the review of this topic. Forecasts are provided for each form factor. They include device shipments, installed base and employment penetration across seven world regions. Also included are regional estimates for SMB and Enterprise shipments and installed base. Finally worldwide shipment and penetration forecasts are provided across seven industry verticals for each platform and include:
- Information
- Finance and Insurance
- Professional, Scientific and Technical Services
- Educational Services
- Healthcare and Social Assistance
- Accommodation and Food Services
- Public Administration

Table of Contents

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Device Evolution and Definitions
      • 1.1.1. Netbooks
      • 1.1.2. MIDs
      • 1.1.3. Smartbooks
    • 1.2. Enterprise Adoption Drivers
    • 1.3. Enterprise Adoption Inhibitors
    • 1.4. Worldwide Forecasts
      • 1.4.1. Total Shipments — Netbooks, MIDS, Smartbooks
      • 1.4.2. Revenue — Netbooks, MIDs, Smartbooks
      • 1.4.3. Installed Base — Netbooks, MIDS, Smartbooks
      • 1.4.4. Shipments by Size of Business
  • 2. Market Issues
    • 2.1. Definitions
      • 2.1.1. Smartphones
      • 2.1.2. Laptops
      • 2.1.3. Ultra Mobile Devices
        • 2.1.3.1. Ultra Mobile Personal Computer
        • 2.1.3.2. Netbooks
        • 2.1.3.3. Laptop-Netbook Differences
        • 2.1.3.4. MIDs
          • 2.1.3.4.1. MID Microsegment Definitions
        • 2.1.3.5. Smartbooks
      • 2.1.4. Report Analysis — Device Class Categories
    • 2.2. Enterprise Adoption Drivers and Inhibitors
      • 2.2.1. Survey Data
      • 2.2.2. Demographics
        • 2.2.2.1. Age
        • 2.2.2.2. Mobility and Occupational Travel Requirements
      • 2.2.3. Price — Disposable Devices
      • 2.2.4. Affordable Mobile Broadband Access
      • 2.2.5. Consumer Adoption
      • 2.2.6. Laptop Substitution and Expanded Addressable Market
      • 2.2.7. Alternative Device Platforms
      • 2.2.8. Embedded Broadband WAN and LAN
      • 2.2.9. Quick Access to Web and Video
      • 2.2.10. Processing Speed
        • 2.2.10.1. Full HTML Browsers, Multimedia, and Worker Efficiency
        • 2.2.10.2. Video and Mobile Network Data Capacity
      • 2.2.11. Trends in Processor Cores in Netbooks, MIDS, and Smartbooks
      • 2.2.12. IT Considerations
      • 2.2.13. Web Apps and Cloud Services
        • 2.2.13.1. OEM Cloud Services
          • 2.2.13.1.1. OEM Business Services
      • 2.2.14. Operator Cloud Services
    • 2.3. Role of Accessories for Business Use of Netbooks, MIDS, and Smartbooks
    • 2.4. Device Portfolio Evolution for Business Customer
      • 2.4.1. Smartphone Only
      • 2.4.2. Laptop and Smartphone
      • 2.4.3. Laptop, Netbook, and Smartphone
      • 2.4.4. Low End Phone and MID/Smartbook
    • 2.5. Device Management and Security
  • 3. Supply Chain Issues and Motivations
    • 3.1. Device OEMs
    • 3.2. Chipset Vendors
    • 3.3. Software Vendors — Google
    • 3.4. Cloud Services Companies
      • 3.4.1. Operators
      • 3.4.2. Samsung SDS
  • 4. Market Forecasts
    • 4.1. Overview
      • 4.1.1. Shipments
        • 4.1.1.1. Shipments by Industry Vertical
        • 4.1.1.2. Shipments by Size of Business
    • 4.2. Revenues
    • 4.3. Installed Base
      • 4.3.1. Occupational Segments
    • 4.4. Netbooks
      • 4.4.1. Netbook Distribution by Region
      • 4.4.2. Netbook Distribution for SMB Segment by Region
      • 4.4.3. Enterprise
      • 4.4.4. Industry Vertical
    • 4.5. Smartbooks
      • 4.5.1. SMB
      • 4.5.2. Enterprise
      • 4.5.3. Industry Vertical
    • 4.6. Mobile Internet Devices
      • 4.6.1. SMB
      • 4.6.2. Enterprise
      • 4.6.3. Industry Vertical
  • 5. Company Directory

Charts

  1. UMD Installed Base, World Market, Business Segment, Forecast: 2008 to 2015
  2. UMD Penetration by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  3. Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015 (000s)
  4. Ultra-Mobile Device Installed Base by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  5. Ultra-Mobile Device Penetration by Form Factor, World Market, Business Segment, Forecast: 2008 to 2015
  6. Netbook Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
  7. Smartbook Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
  8. Shipments by Size of Business, World Market, Business Segment, Forecast: 2008 to 2015
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Research Information

  • Price Log in to view pricing
  • Publish Date 2Q 2010
  • Research Type Research Report Report
  • Code RR-NMCE-10
  • Pages 72
  • Tables 96
  • Charts 13
  • File Formats Excel PDF Powerpoint