Smartphone Technologies and Markets: Android, Symbian, Blackberry, iOS, Windows Mobile

1Q 2011 | Research Report Report | RR-SPH-11 | 86 pages | 28 tables | 9 charts | 6 figures | Excel | PDF | Powerpoint

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Table of Contents

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Market Summary
    • 1.2. Smartphone Shipments by Region
    • 1.3. Smartphone Shipments by Operating System
    • 1.4. Smartphone Shipments by OEMs
    • 1.5. Market Drivers and Demand Factors
  • 2. What Is a Smartphone?
    • 2.1. Smartphone Definition
      • 2.1.1. Smartphones versus Enhanced Phones
      • 2.1.2. MIDs as Smartphones
      • 2.1.3. Media Tablets as Smartphones
  • 3. Analysis of Smartphone Operating Systems
    • 3.1. Introduction
    • 3.2. Mobile Operating System
      • 3.2.1. Open Source Operating Systems
      • 3.2.2. Mobile Linux
        • 3.2.2.1. Linux Overview and History
        • 3.2.2.2. Open Source Licensing - Linux
        • 3.2.2.3. Key Licensing Paradigms for Linux
      • 3.2.3. Key Mobile Linux Offerings
        • 3.2.3.1. Android
        • 3.2.3.2. LiMo
    • 3.3. OS Fragmentation and Implications
    • 3.4. Dominant Smartphone OS Platforms
      • 3.4.1. Symbian
        • 3.4.1.1. Strengths
          • 3.4.1.1.1. Efficient Use of Handset Resources
          • 3.4.1.1.2. Maturity
          • 3.4.1.1.3. UI Abstraction Layer
        • 3.4.1.2. Weaknesses
          • 3.4.1.2.1. Web Browsing and Application Development
          • 3.4.1.2.2. Ability to Scale up
      • 3.4.2. Conclusion
      • 3.4.3. Windows Mobile OS
        • 3.4.3.1. Strengths
          • 3.4.3.1.1. Synergy with Windows Desktop and Server APIs and Applications
          • 3.4.3.1.2. Out-of-the-Box Complete Solution
          • 3.4.3.1.3. No Ties to Handset OEMs
        • 3.4.3.2. Weaknesses
          • 3.4.3.2.1. Not Tailored to the Phone
          • 3.4.3.2.2. Number of APIs
          • 3.4.3.2.3. Closed Source Code
          • 3.4.3.2.4. Expensive Royalties
        • 3.4.3.3. Conclusion
      • 3.4.4. BlackBerry
        • 3.4.4.1. Strengths
          • 3.4.4.1.1. Proprietary
          • 3.4.4.1.2. Custom Infrastructure Support
        • 3.4.4.2. Weaknesses
          • 3.4.4.2.1. Application Development
        • 3.4.4.3. Conclusion
      • 3.4.5. iOS
        • 3.4.5.1. Strengths
          • 3.4.5.1.1. Platform Leads Marketing
          • 3.4.5.1.2. Best in Class Design
        • 3.4.5.2. Weaknesses
          • 3.4.5.2.1. Limited Portfolio
      • 3.4.6. Android
        • 3.4.6.1. Strengths
          • 3.4.6.1.1. Complete Stack for Free
          • 3.4.6.1.2. Scalability
          • 3.4.6.1.3. Broad OEM Support
          • 3.4.6.1.4. Application Development
        • 3.4.6.2. Weaknesses
          • 3.4.6.2.1. Fragmentation
          • 3.4.6.2.2. Legal Concerns
        • 3.4.6.3. Conclusion
    • 3.5. Tier Two and Emerging Smartphone OS Platforms
      • 3.5.1. webOS
      • 3.5.2. Windows Phone 7
      • 3.5.3. bada
    • 3.6. Global Smartphone OS Forecasts
  • 4. Smartphone Semiconductor Market
    • 4.1. Introduction
    • 4.2. Application Processors
      • 4.2.1. Standalone and Integrated Application Processors
      • 4.2.2. Processor Core Architectures
      • 4.2.3. Multi-Core Processors in Smartphones
      • 4.2.4. Application Processor Vendors
    • 4.3. Connectivity IC
      • 4.3.1. Technology Issues
      • 4.3.2. Major Players - Connectivity
    • 4.4. Baseband Processors
      • 4.4.1. Technical Issues
    • 4.5. RF Transceivers
      • 4.5.1. Technology Issues
  • 5. Smartphone Connectivity
    • 5.1. Overview
    • 5.2. Cellular Connectivity
    • 5.3. Wi-Fi
      • 5.3.1. 802.11n in Smartphones
      • 5.3.2. Wi-Fi Direct
    • 5.4. Near Field Communication
    • 5.5. GPS
  • 6. Smartphone Technologies
    • 6.1. Overview
    • 6.2. Evolution of Smartphone Input Mechanisms
    • 6.3. User Interface
      • 6.3.1. Touchscreens
        • 6.3.1.1. Resistive and Capacitive Touchscreens
        • 6.3.1.2. Haptic Feedback
        • 6.3.1.3. 3D Displays
          • 6.3.1.3.1. 3D Technology Overview
      • 6.3.2. Speech Recognition in the UI
      • 6.3.3. Sensor-Based UI
        • 6.3.3.1. Micro-Electro-Mechanical Systems
        • 6.3.3.2. Accelerometers
        • 6.3.3.3. Gyroscope
        • 6.3.3.4. Digital Compass (Magnetometer)
        • 6.3.3.5. Augmented Reality - Putting It All Together
    • 6.4. Mobile Web Browsers
      • 6.4.1. WebKit
      • 6.4.2. Web Standards and Application Development
        • 6.4.2.1. HTML
        • 6.4.2.2. HTML5
        • 6.4.2.3. Canvas
        • 6.4.2.4. Google's Native Client Project
    • 6.5. The Importance of Application Stores
      • 6.5.1. Applications by Smartphone Platform
  • 7. Smartphone OEMS
    • 7.1. Market Overview
      • 7.1.1. Nokia
      • 7.1.2. HTC
      • 7.1.3. Apple
      • 7.1.4. Motorola
      • 7.1.5. Samsung
      • 7.1.6. RIM
  • 8. Smartphone Market Forecasts
    • 8.1. Handset Market Value Segmentation
    • 8.2. Smartphone Shipments by Price Band
    • 8.3. Regional Smartphone Penetration
    • 8.4. Regional Smartphone Shipments
    • 8.5. Regional Smartphone Revenues and ASPs
  • 9. Company Directory
  • 10. Acronyms

Charts

  1. Q3 2010 Vendor Market Share
  2. 2010 OS Market Share
  3. Smartphone Shipments by Operating System
  4. Smartphone Shipments by OEM
  5. Stand Alone Smartphone Application Processor Vendor Market Shares
  6. Standalone Smartphone Baseband Vendor Market Shares
  7. Wireless Handset Shipments by Value Segment
  8. Smartphone Shipments by Price Band
  9. Cumulative Application Downloads by Key OEM

Figures

  1. Install Base of Android OS by OS Version
  2. State of Smartphone Patent Suits
  3. Mobile 3D Conceptual Image
  4. Auto stereoscopic Display
  5. Augmented Reality Possibilities
  6. Nokia Smartphone Shipments 2Q 2007 to 2Q 2010


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The smartphone market is currently the fastest-growing segment of the mobile handset market and it will continue to outpace the overall handset market for the foreseeable future. Whereas smartphones were once left up to pure-play manufacturers and the largest of handset vendors, today nearly every major handset vendor has smartphones as part of its portfolio and they are spreading to smaller players that view these higher margin devices as a means to reach profitability faster. Without the likelihood of any meaningful platform consolidation, or the prospect of an industry-standard operating system in the near-term, the competitive forces that have formed today’s choices are likely to remain, yet will manifest themselves differently among the world’s regions.

This study explores the leading IC and OS platforms and the outlook for these competing technologies. In addition, the report explores technologies that are being integrated into smartphones as competitive differentiators by smartphone OEMs.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Market Summary
    • 1.2. Smartphone Shipments by Region
    • 1.3. Smartphone Shipments by Operating System
    • 1.4. Smartphone Shipments by OEMs
    • 1.5. Market Drivers and Demand Factors
  • 2. What Is a Smartphone?
    • 2.1. Smartphone Definition
      • 2.1.1. Smartphones versus Enhanced Phones
      • 2.1.2. MIDs as Smartphones
      • 2.1.3. Media Tablets as Smartphones
  • 3. Analysis of Smartphone Operating Systems
    • 3.1. Introduction
    • 3.2. Mobile Operating System
      • 3.2.1. Open Source Operating Systems
      • 3.2.2. Mobile Linux
        • 3.2.2.1. Linux Overview and History
        • 3.2.2.2. Open Source Licensing - Linux
        • 3.2.2.3. Key Licensing Paradigms for Linux
      • 3.2.3. Key Mobile Linux Offerings
        • 3.2.3.1. Android
        • 3.2.3.2. LiMo
    • 3.3. OS Fragmentation and Implications
    • 3.4. Dominant Smartphone OS Platforms
      • 3.4.1. Symbian
        • 3.4.1.1. Strengths
          • 3.4.1.1.1. Efficient Use of Handset Resources
          • 3.4.1.1.2. Maturity
          • 3.4.1.1.3. UI Abstraction Layer
        • 3.4.1.2. Weaknesses
          • 3.4.1.2.1. Web Browsing and Application Development
          • 3.4.1.2.2. Ability to Scale up
      • 3.4.2. Conclusion
      • 3.4.3. Windows Mobile OS
        • 3.4.3.1. Strengths
          • 3.4.3.1.1. Synergy with Windows Desktop and Server APIs and Applications
          • 3.4.3.1.2. Out-of-the-Box Complete Solution
          • 3.4.3.1.3. No Ties to Handset OEMs
        • 3.4.3.2. Weaknesses
          • 3.4.3.2.1. Not Tailored to the Phone
          • 3.4.3.2.2. Number of APIs
          • 3.4.3.2.3. Closed Source Code
          • 3.4.3.2.4. Expensive Royalties
        • 3.4.3.3. Conclusion
      • 3.4.4. BlackBerry
        • 3.4.4.1. Strengths
          • 3.4.4.1.1. Proprietary
          • 3.4.4.1.2. Custom Infrastructure Support
        • 3.4.4.2. Weaknesses
          • 3.4.4.2.1. Application Development
        • 3.4.4.3. Conclusion
      • 3.4.5. iOS
        • 3.4.5.1. Strengths
          • 3.4.5.1.1. Platform Leads Marketing
          • 3.4.5.1.2. Best in Class Design
        • 3.4.5.2. Weaknesses
          • 3.4.5.2.1. Limited Portfolio
      • 3.4.6. Android
        • 3.4.6.1. Strengths
          • 3.4.6.1.1. Complete Stack for Free
          • 3.4.6.1.2. Scalability
          • 3.4.6.1.3. Broad OEM Support
          • 3.4.6.1.4. Application Development
        • 3.4.6.2. Weaknesses
          • 3.4.6.2.1. Fragmentation
          • 3.4.6.2.2. Legal Concerns
        • 3.4.6.3. Conclusion
    • 3.5. Tier Two and Emerging Smartphone OS Platforms
      • 3.5.1. webOS
      • 3.5.2. Windows Phone 7
      • 3.5.3. bada
    • 3.6. Global Smartphone OS Forecasts
  • 4. Smartphone Semiconductor Market
    • 4.1. Introduction
    • 4.2. Application Processors
      • 4.2.1. Standalone and Integrated Application Processors
      • 4.2.2. Processor Core Architectures
      • 4.2.3. Multi-Core Processors in Smartphones
      • 4.2.4. Application Processor Vendors
    • 4.3. Connectivity IC
      • 4.3.1. Technology Issues
      • 4.3.2. Major Players - Connectivity
    • 4.4. Baseband Processors
      • 4.4.1. Technical Issues
    • 4.5. RF Transceivers
      • 4.5.1. Technology Issues
  • 5. Smartphone Connectivity
    • 5.1. Overview
    • 5.2. Cellular Connectivity
    • 5.3. Wi-Fi
      • 5.3.1. 802.11n in Smartphones
      • 5.3.2. Wi-Fi Direct
    • 5.4. Near Field Communication
    • 5.5. GPS
  • 6. Smartphone Technologies
    • 6.1. Overview
    • 6.2. Evolution of Smartphone Input Mechanisms
    • 6.3. User Interface
      • 6.3.1. Touchscreens
        • 6.3.1.1. Resistive and Capacitive Touchscreens
        • 6.3.1.2. Haptic Feedback
        • 6.3.1.3. 3D Displays
          • 6.3.1.3.1. 3D Technology Overview
      • 6.3.2. Speech Recognition in the UI
      • 6.3.3. Sensor-Based UI
        • 6.3.3.1. Micro-Electro-Mechanical Systems
        • 6.3.3.2. Accelerometers
        • 6.3.3.3. Gyroscope
        • 6.3.3.4. Digital Compass (Magnetometer)
        • 6.3.3.5. Augmented Reality - Putting It All Together
    • 6.4. Mobile Web Browsers
      • 6.4.1. WebKit
      • 6.4.2. Web Standards and Application Development
        • 6.4.2.1. HTML
        • 6.4.2.2. HTML5
        • 6.4.2.3. Canvas
        • 6.4.2.4. Google's Native Client Project
    • 6.5. The Importance of Application Stores
      • 6.5.1. Applications by Smartphone Platform
  • 7. Smartphone OEMS
    • 7.1. Market Overview
      • 7.1.1. Nokia
      • 7.1.2. HTC
      • 7.1.3. Apple
      • 7.1.4. Motorola
      • 7.1.5. Samsung
      • 7.1.6. RIM
  • 8. Smartphone Market Forecasts
    • 8.1. Handset Market Value Segmentation
    • 8.2. Smartphone Shipments by Price Band
    • 8.3. Regional Smartphone Penetration
    • 8.4. Regional Smartphone Shipments
    • 8.5. Regional Smartphone Revenues and ASPs
  • 9. Company Directory
  • 10. Acronyms

Charts

  1. Q3 2010 Vendor Market Share
  2. 2010 OS Market Share
  3. Smartphone Shipments by Operating System
  4. Smartphone Shipments by OEM
  5. Stand Alone Smartphone Application Processor Vendor Market Shares
  6. Standalone Smartphone Baseband Vendor Market Shares
  7. Wireless Handset Shipments by Value Segment
  8. Smartphone Shipments by Price Band
  9. Cumulative Application Downloads by Key OEM

Figures

  1. Install Base of Android OS by OS Version
  2. State of Smartphone Patent Suits
  3. Mobile 3D Conceptual Image
  4. Auto stereoscopic Display
  5. Augmented Reality Possibilities
  6. Nokia Smartphone Shipments 2Q 2007 to 2Q 2010