The smartphone market is currently the fastest-growing segment of the mobile handset market and it will continue to outpace the overall handset market for the foreseeable future. Whereas smartphones were once left up to pure-play manufacturers and the largest of handset vendors, today nearly every major handset vendor has smartphones as part of its portfolio and they are spreading to smaller players that view these higher margin devices as a means to reach profitability faster. Without the likelihood of any meaningful platform consolidation, or the prospect of an industry-standard operating system in the near-term, the competitive forces that have formed today’s choices are likely to remain, yet will manifest themselves differently among the world’s regions.
This study explores the leading IC and OS platforms and the outlook for these competing technologies. In addition, the report explores technologies that are being integrated into smartphones as competitive differentiators by smartphone OEMs.