The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Hewlett-Packard announced that it is acquiring 3Com for approximately $2.7 billion dollars. While many seasoned IT managers began flooding Network World with comments, virtually all of them missed the point. The significance of the acquisition is not in a feature-by-feature comparison of 3Com and Cisco switches and old rehashed arguments over whether or not Cisco’s products are over-priced or fairly valued. ABI Research’s Stan Schatt has followed both companies since they began and have tracked the switching market since it evolved from hubs. In this ABI Insight, he shares his views on the significant lessons to be learned from the acquisition.