Mobile Enterprise Applications for Smartphones and Media Tablets Image

Mobile Enterprise Applications for Smartphones and Media Tablets

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Specially-designed mobile applications for smartphones and media tablets enable companies to mobilize business processes and to extend their brands for greater interaction with customers. B2E (business-to-employee) applications are apps used by employees that improve their productivity via access to delivery/work order schedules, CRM/ERP databases, inventory data, and other task-specific information. B2C (business-to-customer) apps are business-branded apps that allow businesses to interact with their customers. The customers can be other businesses or consumers. This report provides an in-depth review of both the demand and supply-side drivers for B2E and B2C applications. It includes quantification of the smartphone and media tablet subscriber bases for both the enterprise and consumer segments. The mobile supply chain that contributes to B2E and B2C app adoption is extensively reviewed, including a deep dive analysis of mobile application platform providers whose platforms provide write-once, deploy-anywhere development, database integration, and management capabilities. Also examined are the technologies enabling enterprise app adoption, including HTML5, native development, web browser layout engines, virtual machines, screen scraping, and enterprise app stores, among others. Threaded throughout the analysis is the impact of device OS platforms such as Android, iOS, BlackBerry, Windows, and Symbian on enterprise application adoption. The report concludes with subscriber and revenue forecasts for both B2E and B2C apps. Forecast segmentation is provided for seven world regions including the US and Canada, and for smartphones and media tablets. Apps in the B2E forecasts are industry vertical-specific apps called LOB (line-of-business) apps, BI (business intelligence) apps, and workflow apps.

Table of Contents

Table of Contents

  • Top Line Forecast
  • 1. EXECUTIVE SUMMARY
    • 1.1. Report Scope
    • 1.2. Drivers
    • 1.3. Smartphones and Tablets
    • 1.4. Business Mobilization as a Competitive Advantage
    • 1.5. Improved Profitability
    • 1.6. Competitive Differentiation
    • 1.7. Customer Intimacy and Retention
    • 1.8. Mobile Application Development Platforms
    • 1.9. Device Management Services
    • 1.10. Channels
    • 1.11. Application Stores
    • 1.12. Advertising Agencies
    • 1.13. System Integrators and ISVs
    • 1.14. Forecasts - B2E and B2C Application Service Revenues
    • 1.15. Revenues by Region
    • 1.16. Revenues By Application Type
    • 1.17. Revenues by Device Type
  • 2. MARKET REVIEW
    • 2.1. Report Scope and Definitions
    • 2.2. Smartphones
    • 2.3. Tablets
    • 2.4. Application Definitions
    • 2.5. Business to Employee
    • 2.6. Business to Customer and Business to Business
    • 2.7. Mobile Enterprise Application Platforms
    • 2.8. What Apps Do Mobile Workers Have on Their Mobile Devices?
    • 2.9. Demand Drivers for Enterprise Applications
    • 2.10. Smartphone Growth
    • 2.11. Tablet Growth
    • 2.12. Mobilization of Workforce
    • 2.13. Corporate Data Utilization
    • 2.14. Personal Liable Smartphones
    • 2.15. Print Communications Savings
    • 2.16. Customer Intimacy/Retention and Competition
    • 2.17. Gen X/Y Influence
    • 2.18. Supply Drivers for Enterprise Applications
    • 2.19. Write-Once-Deploy-Anywhere Application Development Platforms
    • 2.20. Mobile Device Management Services
    • 2.21. Cloud Services
    • 2.22. Application Distribution
    • 2.23. Application Storefronts
    • 2.24. App Packaging
  • 3. TECHNOLOGY ISSUES
    • 3.1. Mobile Software Development Evolution - A Short History
    • 3.2. Write-Once-Deploy-Anywhere Mobile Development Platforms
    • 3.3. Middleware Components for Back-End Database Integration
    • 3.4. Native Apps vs. Interpreter Runtime Apps
    • 3.5. HTML5
  • 4. KEY INDUSTRY PLAYERS
    • 4.1. Mobile Enterprise App Ecosystem
    • 4.2. Developers and ISVs
    • 4.3. Enterprise Application Platform Providers
    • 4.4. RhoMobile
    • 4.5. PhoneGap
    • 4.6. Worklight
    • 4.7. Karya (MobileReflex)
    • 4.8. iPFaces
    • 4.9. MoSync
    • 4.10. MobiFlex
    • 4.11. Moofwd
    • 4.12. Kony Solutions
    • 4.13. Antenna Software
    • 4.14. Formotus
    • 4.15. Vivido
    • 4.16. Pyxis Mobile
    • 4.17. SAP/Sybase
    • 4.18. Samsung SDS
    • 4.19. Appcelerator
    • 4.20. Competitive Dynamics of App Development Platforms
    • 4.21. Mobile Application Testing Services
    • 4.22. Device Anywhere
    • 4.23. Perfecto Mobile
    • 4.24. Jamo Solutions
    • 4.25. BSquare
    • 4.26. Advertising Agencies
    • 4.27. Operators
    • 4.28. AT&T
    • 4.29. Orange Business Services
    • 4.30. Sprint
    • 4.31. Verizon
    • 4.32. Vodafone
    • 4.33. System Integrators
    • 4.34. Trends Favoring SI Involvement as Businesses Mobilize
    • 4.35. Trends Not Favoring SIs as Businesses Mobilize
    • 4.36. Enterprise Systems and Challenges for Mobile Application Development
    • 4.37. SI Strategies in the World of Mobility
    • 4.38. Ecosystem Recommendations and Opportunities
  • 5. MARKET FORECASTS
    • 5.1. B2E Apps
    • 5.2. Smartphone and Tablet Penetration
    • 5.3. Forecast Methodology
    • 5.4. Regional Analysis
    • 5.5. Vertical Analysis - Smartphones
    • 5.6. Vertical Analysis - Tablets
    • 5.7. Outsource vs. Insource App Development
    • 5.8. Revenues
    • 5.9. B2C Forecasts
    • 5.10. Forecast Methodology
    • 5.11. Total B2C Applications Under Management
    • 5.12. Smartphone and Tablet B2C App Adoption
    • 5.13. B2C Application Management Revenues and Pricing
  • 6. COMPANY DIRECTORY
  • 7. ACRONYMS
    • 7.1. Scope of Study
    • 7.2. Sources and Methodology
    • 7.3. Notes

Charts

  1. B2E and B2C Application Service Revenues by Application Type, World Market, Forecast: 2010 to 2016
  2. Applications on Smartphone by Type, United States Mobile Business Customer Survey: Dec 2010
  3. Applications on Smartphone by Type United States Mobile Business Customer Survey: Dec 2010

Figures

  1. Mobile Business Customers Accessing Corporate or Customer Data on Mobile Phone, US Survey Results, 2008, 2009, and 2010
  2. Moofwd's Mooestro Smartphone Application for Chile's Duoc University
  3. Sprint ID Professional ID Pack
  4. Traditional and New Mobile Application Development Platforms
  5. Rhodes Architecture
  6. Appcelerator's Titanium Application Development Platform for Desktop and Mobile Applications
  7. Mobile Enterprise Application Solution Providers Capabilities Matrix
  8. Mobile Application Test Platform Vendors Capabilities Matrix
  9. Smartphone B2E Application Customer Distribution By Industry Vertical, World Markets: 2010
  10. Tablet B2E Application Customer Distribution by Industry Vertical, World Markets: 2010